The Self-Fulfilling Prophecy of Social Media Optimism: Celebrating Rajesh Setty – A Story of Connection and Growth

Summary – Collaboration with Claude AI

Social media often gets a bad rap, but my twin Don and I have discovered its immense potential for learning, connection, and personal growth. As James Clear recently noted, we experience what we expect to see – and our optimistic approach to social media since 2010 has proven remarkably rewarding.

One shining example is Rajesh Setty, whom I discovered in 2020 through a mutual connection, Tanmay Vora. Rajesh embodies what’s best about social media – he’s a prolific author, entrepreneur, and wisdom-sharer who believes success and fulfillment come from generosity and helping others. While we’ve never met in person, his daily insights on LinkedIn have become a source of inspiration and growth.

We view Rajesh as a “possibility trafficker” who, through generosity and kindness, plants seeds of opportunity and progress rather than dwelling on problems. His background includes founding multiple companies, writing 18 books, and creating thousands of “Napkinsights” – bite-sized wisdom that fits on a napkin.

Rajesh is one shining example of where social media has exceeded our early expectations from 2010, proving that with the right mindset, these platforms can be powerful tools for connection, personal development and meaningful relationships.

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Don and I have relished using social media for learning, helping others, engagement, and connection. As James Clear noted in his weekly 3-2-1 Newsletter from October 31, 2024, you will experience what you expect to see.

“If you look for evidence that people are conspiring to hold you back and the world is working against you, then it will take you no time at all to find precisely that.

If you expect to encounter helpful people and experience a world that is working with you, then you find plenty of evidence to support that view as well.

The raw material for a sweet life or a bitter life is always there. The story you emphasize is the one you notice.”

Around 2010, we sensed that social media had the potential to positively impact our lives thanks to the ability to connect online with people around the world. We could not understand the depth or potential we would experience over the next 14 years. Yet, our sense of going forward with a mindset of possibility and “people are good” ultimately became a self-fulfilling prophecy. We saw an opportunity to learn from and help others, and we leaned into gently moving forward as we figured out the nuances of the new world we now had at our fingertips.

Today, I am shining the light on and celebrating a connection who is an incredibly caring and inspiring human being. We have not met in person, but his wisdom, consistent generosity, and desire to help others grow are an example and standard Don and I look up to. This person is Rajesh Setty. He leads with tremendous compassion and care for helping others.

Soon after the pandemic started in March 2020, I discovered Rajesh when he was working on his book Six Foot World. After seeing a post I shared on Twitter, another connection, Tanmay Vora, sent me a direct message, sharing that Rajesh was his friend and mentor. His encouragement led me to more actively follow Rajesh, and I have found Rajesh to be a genius thinker who believes success and fulfillment are tied to our willingness to be generous, kind, and helpful to others. This is a beautiful example of how social media can work, connecting people for genuine learning and connection!

Who is Rajesh? Please check out his “About” bio on LinkedIn for his background, but here is a portion of his highlights:

“My passion is to bring good and game-changing ideas to life with love.

My heart sings when an idea in my world comes to life that makes the world outside a better place to live. It could be a startup, a book, a framework, a speech, a course or a work of art – I have experimented with all of them. I have failed a LOT of times, learned from every single one of those failures and, because of that, I have also succeeded a few times on all the categories.

Starting 2000, I have been part of the founding teams of several companies (10x) in the technology and publishing space. Couple of them have got an exit, couple of them have reached the startup graveyard and the rest are making progress. The latest venture Audvisor (www.audvisor.com) is a mobile audio streaming app for micro-podcasts from over 125 world-class experts. We have over 3,000 micro-podcasts on more than a dozen topics on personal and professional growth.

Starting 1983, I have written and published several books (18x) with my first book published at the age of thirteen. Books include four murder mysteries, a collection of poems, a book on mathematics, several business books and two books on how to make people think. I also maintain a blog with close to 2,000 blog posts and have contributed to Huffington Post, VentureBeat, Sandhill.com, Yourstory.com and Salesforce.com.

Starting 2016, I have created around 2500 Napkinsights ( Napkinsight = an insight that can fit on a paper napkin ). i have also created a box of 101 uniquely designed thank you cards, two playing card decks where every card has a mini saga (a story in exactly 50 words each) and more.”

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Rajesh shares much of his content on LinkedIn and has created a historical log of his posts called “Thinking in Progress: Rajesh Setty’s writings on LinkedIn.

I look forward to Rajesh’s daily drop of wisdom and encouragement. A recent share on October 30, 2024 is a beautiful example to share [Bold emphasis is mine]:

Beware of “Problem Traffickers” and Embrace “Possibility Traffickers”

We all know drug trafficking is harmful, but there’s a less obvious form of trafficking that can be just as toxic: problem trafficking. These individuals constantly introduce problems into your mind space—problems you can’t solve and they aren’t solving either. They insist on making these issues a focal point of your attention and demand your engagement, often using guilt or virtue signaling to keep you invested. This form of mental hijacking wastes your precious time and energy, leaving you distracted from addressing meaningful challenges where you can actually make a difference.

“Problem traffickers” excel at framing every discussion around why a particular problem needs urgent attention. They pull you into circular debates or endless analysis, preventing you from taking decisive action on issues within your control. It’s not that the problems they raise are entirely irrelevant, but their intention is not to solve them—just to endlessly discuss and amplify them. This not only drains your energy but also erodes your sense of agency over time.

On the flip side, there’s a small group of rare and valuable people known as “possibility traffickers.” These individuals are intentional about planting seeds of opportunity and progress. They are the ones who inspire action by focusing on what’s possible rather than what’s broken. Possibility traffickers don’t ignore problems; instead, they reframe them into opportunities for growth and improvement. Their presence is energizing and transformative, shifting your mindset towards constructive thinking.

Cherish those few “possibility traffickers” in your life—they are the people who help you see beyond limitations and encourage you to pursue meaningful change. They are the true catalysts for growth and progress in a world crowded with distractions.

Rajesh is most definitely a “possibility trafficker!”

Thank you, Rajesh, for consistently embodying what generosity and wisdom-sharing can look like online and in real life. Your insights, thought-provoking wisdom, and genuine desire to help others grow have created ripples of positive impact. You are showing that world that social media can be a powerful force for good when approached with intention and kindness. For anyone seeking to grow personally and professionally, Don and I strongly encourage you to follow Rajesh and explore his extensive body of work. His example highlights what is possible, reminding us that generously sharing our gifts with others can be transformative. Believe.

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To learn more about Rajesh, below are several resources that I have shared often. Follow his content for guaranteed inspiration, perspective-shifting, and personal growth if you embrace his encouragement. I hope you find his insights as valuable as Don and I do!

  1. Website – https://rajeshsetty.com/
  2. LinkedIn – https://www.linkedin.com/in/rajesh301/
  3. Skip Lineberg‘s The Main Thing podcast:
  4. Rajesh’s newest book ‘Unshaken.’ See Advance praise below, from two of my favorite authors (Seth Godin and Tom Peters)!
  5. For a complete list of Rajesh’s wisdom shared on LinkedIn, bookmark this link in your web browser – Thinking in Progress
  6. A talk about Growing and Changing the World One Thank You at a Time. A sentiment he shares is now one I reflect on often – “A life-changing gift deserves a lifetime of gratitude.” Any success in my life has resulted from help from others, and I am now very intentional to be grateful and express my appreciation for others and the help that has come through my life.
  7. Regarding the use of social media, Rajesh reminds us that whether we actively choose (or not) to have a presence on social media, we are making a choice. Often, before a person meets you in real life, they will search for you on the internet. What impression do you make before any IRL meeting? This impression is what Rajesh refers to as The Zero-eth Impression.
  8. I purchased Rajesh’s coffee table book, Napkinsights, in 2023. This book is an inspiring conversation starter.
  9. I purchased and completed Rajesh’s course The Right Hustle: Fine-tuning the Art of Moving the Needle in 2022. The course was tremendous, and I believe everyone can benefit personally and professionally from his ideas. I highly recommend attending this course—and then revisiting it over and over, thanks to the lifetime access that comes with the purchase!
2024 | Bill and Don Tomoff with Napkinsights Coffee Table Book
November 2023 | Napkinsights book by Rajesh Setty

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Book‘Unshaken’ Advance praise:

Seth Godin

Author of This is Marketing

“Here’s my endorsement: ‘I started reading and couldn’t stop. Elaboration: I’ve read scores of thriller blurbs which say ‘Unputdownable.’ I don’t think I had ever experienced literal unputdownableism until I read Raj’s book. I didn’t ‘learn from’ UNSHAKEN. What happened was that I was deeply affected. It caused reflection and smiles and frowns and discomfort and comfort. That’s the greatest possible praise, right?”

Tom Peters

Author of The Excellence Dividend and many other bestsellers

“‘Unshaken’ is Rajesh’s unwillingness to be defeated. Faced with serious challenges, he still has the grace to take it on the chin. It is nothing short of inspiring to see Rajesh turning problems into opportunities, and in the process, give us the simplest lesson of all. No matter what, keep moving.”

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Growing and Changing the World One Thank You at a Time (21 minutes)

At about 4:30, don’t miss “Life-changing gifts deserve a lifetime of gratitude.”

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The Zero-eth Impression (5 minutes)

Visual | Rajesh Setty Zero-eth Impression
November 2024 | Rajesh Setty on LinkedIn

More Than a Match: Two Decades of Life, Love, and Gratitude After Bone Marrow Transplant

November 3, 2004 – a day our family will never forget. Duke University Medical Center at 7:45 PM – Ryan Tomoff begin receiving his bone marrow transplant, thanks to the selfless contribution of a donor in the Be The Match Registry (now known as NMDP – National Marrow Donor Program).

November 3, 2004 | Ryan Tomoff Transplant Day | Terri, Olivia, Ryan, and Bill

Today, November 3, 2024, our family has the gift of celebrating Ryan’s 20th anniversary since receiving his transplant. Scott Harris, the donor later identified, and we all met on November 4, 2005!

November 4, 2005 | Ryan Tomoff meets donor Scott Harris

Reflecting back, the emotions are overwhelming for the care, compassion, and kindness, received by Ryan and our family. Scott Harris and everyone involved with Ryan’s journey is proof that everyone matters. Everyone makes a difference. On that 2004 morning in New Jersey, Scott went to a hospital to have his bone marrow harvested and sent to Duke. He and we knew none of the details – as 10-year old Ryan and our family waited anxiously in the hospital praying that all the logistics would go as planned.

20 years later, the emotions feel as if this was yesterday. Scott, thank you for your gift of life to Ryan. Our family is grateful for you, the decision you made to contribute, your wife Sarah, and all who supported you in your journey. We are blessed for the gift of life, and we live to pay forward the example of your selfless choice to donate your bone marrow to a stranger. May your action forever inspire others.

Calls to action:

  1. PLEASE join the NMDP registry. YOU may be a lifesaving match for someone!
  2. Who can you thank today for being a gift in your life? Thank and help someone today!

In March 2021, Terri Tomoff wrote her memoir, The Focused Fight: A Childhood Cancer Journey From Mayhem to Miracles, of Ryan and our family’s journey through Ryan’s cancer experiences. The memoir kindle and paperback can be found on Amazon and audio on Spotify or Apple podcasts.

November 3, 2004 | Ryan Tomoff Transplant Day | Family with Dr. Vinod Prasad
November 3, 2004 | Ryan Tomoff Transplant Day | Family with Nurse Donna Currie
November 26, 2004 | Ryan Tomoff Post Transplant | Ryan and Dr. Aziza Shad
November 4, 2005 | Tomoff Family at Party for Life Donor Meeting | New York City
November 3, 2004 | Ryan Tomoff Transplant Day Certificate

The Art of Noticing: Celebrating Unsung Heroes in Our Daily Lives

Summary – Collaboration with Claude AI

In this post, I reflect on my year-long journey of daily intentional reviews, a practice I started on October 10, 2023. I’ve noticed a significant enhancement in my life appreciation by documenting five key areas daily. One area highlights helping others and shining a light on goodness. I feel more attuned to positive experiences that might have previously gone unnoticed.

I share two recent heartwarming encounters from a family trip to Kentucky and Ohio. The first occurred at KOI Express in Frankfort, Kentucky, where exceptional customer service prompted me to send a thank-you note. The second was at Home2 Suites By Hilton in Grove City, Ohio, where I acknowledged Bonnie, a breakfast attendant, for her outstanding efforts.

These experiences reinforce my belief in the power of recognizing and celebrating everyday kindness. By changing how we view life, we change our life itself. I encourage readers to prioritize daily acts of kindness and appreciation, emphasizing that even small gestures can create a ripple effect of positivity in the world. Who will you thank or lift up today?

Full Original Writing

Excellence and kindness. Help others and shine the light on the good in our world!

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”

-Desmond Tutu

In a January 28, 2024, blog post, “Cultivating Contentment: The Potential of Intentional Daily Reviews,” I wrote about my initiative of prioritizing time each day to complete a handwritten index card where I intentionally reflected on five areas where I wanted to ensure I contemplated during my daily activities. Reflecting briefly and documenting with a pen and index card helped me internalize my day, appreciate it, and leave a brief trail of highlights. On October 10, 2024, I will celebrate one year of this daily process!

Because of my deliberate effort to highlight thoughts daily, I have noticed that my life is enhanced because I am actively working on appreciating each day and taking in experiences that in the past might have “slipped by me” in the rush of the day. My five areas, as shared in the blog post above, are:

  1. Win
  2. Gratitude
  3. Stress or Tension
  4. Help Others/Shine the Light
  5. Activity/Personal Development

In this post, I will share two recent heartwarming experiences that fall under the category “Help Others/Shine the Light.” Inspired by Daniel Burns (KindLoook), Bruce Kasanoff (Help this person…), and Leanne Gordon (Thank you for…), I gain joy and fulfillment in approaching each day dedicated to looking for the good in humankind. I strive to participate in, recognize, and celebrate the kindness that essentially goes unappreciated as many of us rush through our days and only stop to acknowledge when experiences are unfavorable. One moment, one interaction, one note at a time, I will prioritize the time to appreciate and acknowledge others. While I cannot change the world, I might change someone’s day for the better. And for sure, I am changing my day and life! If we change the lens of how we view life, we change our life.

Recently, we took a family trip to Frankfort, Louisville, and Grove City, Ohio. We visited bourbon distilleries in Kentucky and then attended a family wedding in Ohio! It was an active and fun-filled six days. While I did no formal writing each day, I always looked for people bringing good to the world. The process of being aware of moments of kindness brings me joy.

September 25, 2024 | Mark and Linda Misencik with Terri, Bill and Ryan Tomoff | Buffalo Trace Distillery
September 26, 2024 | Ryan Tomoff at Glenns Creek Distilling

How we conduct ourselves in daily interactions can have a positive ripple effect on others. Whether they acknowledge it or not, people treasure being seen and appreciated. We all have the power to make this happen for others. The trip resulted in many feel-good moments, and two notable experiences prompted me to send notes of appreciation:

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Tuesday, September 24, 2024 | Dinner at KOI Express in Frankfort, Kentucky

Shortly after we checked into our hotel, my wife Terri, son Ryan, and I went to a nearby restaurant for hibachi and sushi. After a long day of travel (550 miles), we ended with a delightful time shared at KOI Express. While we thoroughly enjoyed the meal, the customer service experience was heartwarming and made our day! Moments like these deserve recognition. We sent the following note after we returned home:

“To staff at KOI Express,

On Monday, September 24th (about 7:00 PM), our family of three stopped in for a sit-down dinner.

Our service, from start to finish, was excellent. We wanted to express our sincere appreciation!

From the smile and patience in taking our order, taking the initiative to correct a mistake on the bill (we did not notice), bringing us our meals – delicious – and assisting with our clean-up, your service was inspiring!

Thank you, The Tomoff Family

PS – and your Dept. of Health assessment posted – 100%! #WellDone”

[If you are ever in Frankfort, check out the KOI Express location at 101 Jett Boulevard, Suite 500]

September 24, 2024 | KOI Express in Frankfort, Kentucky

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Friday, September 27th to Sunday, September 29, 2024 | Morning Breakfast at Home2 Suites By Hilton in Grove City, Ohio

We had a wonderful time celebrating Taylor and Nate Kocan’s wedding in Grove City. Our accommodations at the Home2 Suites by Hilton were perfect! The morning breakfast routine was an excellent highlight (I love my morning quiet time). During the three mornings, I noted an employee taking great care in making sure the breakfast options were monitored and kept plentiful. She frequently cleared dishes and cleaned tables. With no fanfare, she set an incredible example of caring about her job and providing the best breakfast experience for the hotel guests.

On the second morning, I approached the employee and expressed my appreciation for her efforts. She was a bit surprised yet grateful for my comments. She felt good, and I felt good. All I had to do was get over a bit of discomfort in approaching her. We talked again on the third morning, and I learned her name was Bonnie. She was gracious and kind.

I sent the following note after returning home:

“Dear Bonnie,

Thank you for your incredible service (along with your team) in providing the morning breakfast during our recent stay (9/26 – 9/29/2024) at the Home2 Suites By Hilton!

Your attention to detail, maintenance of the breakfast area, and kind, helpful personality were a delight to observe. You all are appreciated—keep up the great work!

Much gratitude, The Tomoff Family”

September 27, 2024 | Home2 Suites By Hilton | Grove City, Ohio

Image credit: https://www.hilton.com/en/hotels/lckgcht-home2-suites-grove-city-columbus/

September 27, 2024 | Breakfast in Lobby | Home2 Suites By Hilton

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Call to action: Prioritize daily time for kindness and appreciation to help make your world a better place. The good you put into the world matters.

Who can you thank or lift up today? You never know when your actions will inspire a ripple impact into the world.

September 28, 2024 | Bill, Ryan, and Terri Tomoff, Olivia and Bo Hudson | Taylor and Nate Kocan Wedding Reception

The Mastectomy I Always Wanted: Erica Campbell’s Mission to Help Others and Change the Breast Cancer Narrative

“Always look for the helpers. There will always be helpers.”

Advice from Mr. Rogers’s Mother

“If you look for the helpers, you’ll know that there’s hope.”

–Mr. Rogers

Over my life, I have found my dearest friendships and connections, and the people I admire most are those who genuinely care and lean into their life experiences and skills to help others. This is the tribe that Terri and I adore being surrounded by. The same theme applies to the work that Don and I do with Invenio Advisors and our #TwinzTalk initiative.

Last night, August 21, 2024, Terri and I had the privilege of attending the virtual book launch celebration for Erica Neubert Campbell‘s “The Mastectomy I Always Wanted.” The book was released on August 20th and is available on Amazon!

We ALL have talents and life experiences that make it possible for us to contribute to others. We can choose to care and be a helper.

Erica has the experience of losing her mother to breast cancer and is a breast cancer survivor. She is on a lifelong mission to help others who are faced with traveling the road of breast cancer. As Erica noted, [paraphrasing] “Cancer is a club no one wants to belong to, yet if needed, the club includes caring and compassionate people dedicated to helping each other.” She has dedicated her life’s work to helping others fighting cancer (a long-time Special Love board member and camp volunteer, and now Executive Director for the Pinky Swear Foundation, helping families fighting the financial strains of childhood cancer) and now courageously shares her firsthand battle with breast cancer, determined to help others become more empowered in their journey and find hope for moving forward.

Terri and I have known Erica for over 20 years. She is kind, determined, and relentlessly focused on helping others. Read her book and consider a friend taking your hand during difficult times, listening, helping, and letting you know you are not alone. You are not alone. On her website, Erica notes:

As a woman dedicated to my work and family, I’m normally quite private. Yet, my vision is to help women and caregivers facing a mastectomy to be confident in their choices, free from fear, and see a better future.

This resonates deeply with me. When our son, Ryan, was diagnosed with childhood cancer (leukemia) in 1996, Ryan, Terri, daughter Olivia, and I were thrown into the cancer community. I also lean toward being more private, but I joined Terri in our now lifelong commitment to helping others who are enduring the path of childhood cancer. Our determination is fierce, and we applaud and thank Erica for the help and hope she is bringing to others by sharing her story!

In March 2021, Terri published The Focused Fight: A Childhood Cancer Journey: From Mayhem to Miracles, with the unstoppable mission of “Helping one person, one family, at a time.” Erica, in her unique way of articulating meaningful thoughts, shared this beautiful, heartfelt quote that is included in the book:

“In a tough situation, few people wake up every morning and say, ‘I’m going to be resilient today.’  Most people under extreme stress wake up with heavy hearts but with a small quiet voice that tells them never to give up. Resilience is listening to that small inner voice and finding people and organizations to help you slowly turn up the volume.”

Upon completing Erica’s book, I paused and reflected with gratitude on her willingness to document and share her story to help others. On the resources page of her website, she shares many quotes that have inspired her. I leave you with two to consider:

“What do we live for, if not to make life less difficult for each other?

-George Eliot

“Once the storm is over, you won’t remember how you made it through. You won’t be the same person who walked in. That’s what this storm is all about.”

-Haruki Murakami

Call to action… many of us have been, or will be, touched by cancer. “The Mastectomy I Always Wanted” takes you through one person’s journey, sharing the physical and innermost mental challenges experienced. Erica shares her reality and provides actionable thoughts and tips, such as how she shared her news (“I Hate Telling You This in an Email“), “Erica Health FAQs,” and “Top Ten Tips to Prepare for a Mastectomy.” While she writes from the perspective of her experience with breast cancer, the book’s reach will benefit anyone touched by cancer. Please do yourself a favor: buy this book, read, share, and discuss it with those in your life who may benefit. Please.

Erica, congratulations on publishing your book! Thank you for the help and hope you are bringing and are going to bring to so many breast cancer patients, caregivers, medical personnel, family, and friends. Your book is a critically important resource, spoken with vulnerability and courage from your heart. Thank you!

August 13, 2019 – TwinzTalk Bill and Don Tomoff at Special Love Camp Fantastic with Erica Campbell
Sweatpants and Coffee Image – Sharing Your Story Helps Others
August 23, 2024 – Terri and Bill Tomoff with book The Mastectomy I Always Wanted

Listening: The Inspiring Impact of Kym Dakin-Neal’s Book

Be curious and open to learning. This mindset I [more] intentionally adopted over a decade ago. I have always been an avid learner and fan of personal development, yet this centered around building technology skills that would enable me to contribute meaningfully to my professional world. Through studying the work of Seth Godin and Tom Peters, I became more interested in the “soft skills” (“real skills” per Seth) that allow us to improve our ability to interact and help others.

Enter Stoicism in 2019. Stoicism is a philosophy dedicated to taking care of the mind. We often take great care in looking after our physical health, finances, home, cars, etc… but neglect how we use or develop our minds. We judge, gossip, give unsolicited opinions, get anxious, and worry about things we don’t control. Over the past five years, I have prioritized striving to use and develop my mind in healthy and productive ways. Awareness was the first step. Then, I begin working intentionally on feeding my mind with healthy behaviors.

Since 2020, I have dedicated time for:

  1. Daily reading meditation of Stoicism
  2. Being involved in a community of practice surrounded by a generous, caring, and supportive tribe.
  3. I have written daily for over three years and now contemplate, if not write daily, about personal development and memoir topics.
  4. Reading, reading, and reading various nonfiction books that spark me to deeper reflection.

Through my community of practice, I had the great pleasure of interacting with Kymberly Dakin-Neal, the author of Head, Heart, and Hands Listening in Coach Practice.

Throughout my career, I have grown to appreciate and understand the power of listening. Admittedly, I have much work to do! Kym’s book was thought-provoking and filled with real-life stories that resonated with me. The breakdown of her listening types into head, heart, and hands was insightful as I contemplated my listening type(s). My career has been in the business world of accounting and finance – I quickly identified my style as a “head” listener. Yet, I need to truly listen, and this book has inspired me to dig deeper into considering my listening styles and the styles of those I am interacting with.

I highly recommend Kym’s book to anyone looking to improve their relationships and communication ability. Self-awareness is a vital attribute we must continually work on for ourselves, and this book will inspire you to recognize the rewarding potential of being aware of your listening styles. While her book is directed at helping coaches, the truth is this book is an invaluable resource for anyone interested in being a better person, friend, partner, coworker, and community contributor.

The author reads the audible version of this book, and I especially enjoyed listening to her read the book! My journey of personal growth has evolved from developing technical skills to embracing the “soft skills” and focusing on developing the power of my mind. Through my intentional and consistent daily reading, community engagement, and continuous learning, I have learned that effective listening is critically important, and I can do work to improve my listening skills. Kym’s book, “Head, Heart, and Hands Listening in Coach Practice,” was inspiring, offering me valuable insights into different listening styles. By nurturing these skills, we can enhance our relationships, improve communication, and contribute more meaningfully to our communities and workplaces.

August 2024 – Bill Tomoff with Book Head, Heart, and Hands Listening
April 29, 2023 – Bill Tomoff and Kymberly Dakin-Neal

“Keep Your Eye on the Ball”: A Lesson in Priorities from Abe Pollin

Summary Overview – Collaboration with Claude.AI

In this heartfelt blog post, I share a deeply personal story of how the compassionate leadership of Abe Pollin, owner of the Washington Wizards, helped me navigate a family crisis while maintaining my professional responsibilities. My two-year-old son, Ryan, was diagnosed with Acute Lymphoblastic Leukemia (ALL) shortly after our family moved to the Washington, DC area in 1996.

Amidst the chaos of intensive medical care necessary to save Ryan’s life, I received unconditional support and understanding from Mr. Pollin and the Washington Sports & Entertainment (WSELP) organization. Mr. Pollin’s advice to “Keep your eye on the ball, and that ball will change from time to time” resonated deeply with me, helping me prioritize my family and my son’s health while managing my professional obligations.

I express immense gratitude for the trust, flexibility, and genuine concern Mr. Pollin and my colleagues at WSELP extended to me. This support was critical in enabling me to persevere through the challenges of balancing my role as the sole provider for my family, maintaining healthcare coverage, and fulfilling my professional responsibilities.

The blog post also highlights the lasting impact of Mr. Pollin’s leadership style on my life and career. My dedication to the organization, particularly during the sale of WSELP’s assets following Mr. Pollin’s passing in 2009, is a testament to the loyalty and respect inspired by Mr. Pollin’s compassionate leadership.

Through this personal story, I emphasize the importance of empathetic leadership, focusing on what truly matters and expressing gratitude for the support received during life’s most challenging moments. The blog post is an inspiring reminder to readers to identify and focus on their “ball” – their highest priorities in life.

Full Original Writing

“Keep your eye on the ball.” These words of wisdom and encouragement were from Mr. Abe Pollin in early 1997. He gently and compassionately reminded me to go all in on my highest priority.

This post was inspired by an Instagram reel my son-in-law, Bo, sent me. Please watch the short video and continue reading my story of gratitude for Mr. Pollin and the career-saving and life-saving gift of understanding and encouragement that he and the culture of WSELP brought to my and my family’s lives.

On October 17, 1996, only two and one-half months after arriving in the Washington, DC, area, my two-year-old son Ryan was diagnosed with cancer – Acute Lymphoblastic Leukemia (ALL). In an instant, our world was turned upside down, and we were thrown into the day-to-day chaos of intense medical care necessary to save Ryan’s life.

I wrote more in-depth about this experience in my unpublished memoir, Living Life…Off The Track, and portions of that writing are reflected here.

March 13, 2001 | Tomoff Family at Capitals Game

When my family and I moved to Maryland, we had no idea about the leadership and genuine caring qualities of Mr. Pollin. And how that permeated into the culture of the organization. It turned out that I was a lucky professional blessed to receive unconditional support and understanding of the personal demands on me and my family. The professional who believes personal and professional lives should be maintained separately has not dealt with a life-threatening crisis. Without the company’s understanding of my personal demands, I simply could not have survived professionally.

Only days after Ryan’s diagnosis, my non-negotiable priorities were crystal clear, and I was laser-focused on where I would allow my precious time to be spent. Now, 27+ years later, my perspective has not changed, and I consider it a great gift. I fully understand my priorities EVERY DAY. In Chapter 32, Heartfelt Reflections from Bill and Olivia, of Terri’s memoir, The Focused Fight: A Childhood Cancer Journey: From Mayhem to Miracles, I noted:

“This trust and the team of professionals that surrounded me made all the difference in managing the impossible balance I had to maintain. I will never forget Mr. Pollin telling me, “Bill, you need to keep your eye on the ball, and that ball will change from time to time.” His use of the basketball metaphor was spot on, and he stressed to me, “Right now, your son Ryan and your family are the most important ‘ball’ in your life.”

The trust and flexibility afforded me, plus the genuine concern for my personal demands were immeasurable gifts that my WSELP colleagues extended to me. Ultimately, the organization and I were rewarded with a dramatic win-win situation. I am forever grateful for the support provided, and I know this was a critical pillar of our family’s ability to persevere.”

What were my core priorities, and how were the less essential priorities handled? I learned through a devastating life moment that most of my priorities were “nice to do” and not essential to moving my family or me forward. When you are focused on saving your child’s life, previously “essential” tasks go undone. A basketball metaphor from the owner of the NBA Washington Wizards hit me with a clarity I will never forget. What were those priorities boiled to their essence? Three rocks:

  1. Family: Saving Ryan’s life and maintaining some sense of normalcy for our daughter and family unit.
  2. Healthcare: Maintaining and monitoring coverage. Having coverage required that I maintain employment with benefits – I felt enormous pressure and prayed that I could deliver on this imperative necessity.
  3. Work: Professional responsibilities had to be completed. My family’s healthcare and financial survival depended on my job as the sole provider – while Terri focused fully on caregiving for Ryan and balancing Olivia and our family obligations.

A fourth “given” was that Terri and I needed to take care of ourselves to ensure we would be the best we could be for Olivia and Ryan. I dismissed anything that did not drop into these buckets of obligations. There was no time to think, “I will put in more hours,” etc…no exception.

My role when joining WSELP was to handle the accounting responsibilities related to constructing the [then] MCI Center. The arena was a state-of-the-art facility, and the accounting aspects consumed much of my efforts from my arrival in 1996 until opening in December 1997.

In early 1997, I was informed that Mr. Pollin wanted to speak with me. To have a direct one-on-one meeting with him was highly unusual, especially considering I had been in my role for less than a year. We had a delightful conversation that started with updating him on Ryan and my family. I soon learned his highest priority was understanding his employees’ human side. Over time, employees built tremendous loyalty to him and the organization. I quickly learned Mr. Pollin was genuinely concerned about his employees and their families. Below are some of my [edited] thoughts I wrote in my memoir:

“I often mention, “surround yourself with the best,” and you will ultimately enhance your life. My WSELP experience was the best fortune in my career…one could not have asked for a more empathetic and compassionate owner/leader than Mr. Pollin. And his spirit of how to treat employees resonated with all those who worked in the organization. This experience would change me dramatically.”

“My time with Washington Sports & Entertainment (WSELP) would be an exact fit for my and my family’s life. When Ryan was diagnosed, our world was turned upside down, and I truly believe that my accounting career could not have survived in most business environments. People who go through a childhood cancer experience often face incredible challenges to maintain health insurance due to the need to abandon their employment in order to care for the sick child.”

“Mr. Pollin asked that I consider taking on additional responsibilities within the finance operations. I was flattered but surprised that they would remove any of my focus from the MCI Center construction efforts. My heart and soul were going into the effort, and I wanted to see the journey to the arena’s grand opening. This challenge is what brought me and the family to Washington, DC! In addition, I simply could not fathom taking on new responsibilities when Ryan was in the throes of his initial three years and two months treatment protocol. When I shared these sentiments with Mr. Pollin, he commented, “Bill, you need to keep your eye on the ball. In life, that ball will change from time to time.” He fully appreciated and had empathy for the fact that the “ball” at this point in my life were Ryan’s leukemia treatments and my family.”

When Mr. Pollin passed away on November 24, 2009 (age 85), of a rare brain disease (corticobasal degeneration), the focus had to shift to selling the assets of the organization. The process was intense, yet my mission was to dedicate all energy necessary to contribute whatever I could in memory of the personal support and patience of Mr. Pollin and all I worked with over the years. The accounting work was extensive and tedious from November 2009 to the June 2010 sale date and the final transaction closed in November 2010. With a heavy heart, I was privileged and honored to have a significant role in selling WSELP to Monumental Sports & Entertainment. The WSELP organization supported me and my family steadfastly through hell and back for Ryan’s treatments from 1997 to 2005. I cannot imagine any other company and leadership patiently supporting me and my family for over eight years. I am eternally grateful to Mr. Pollin for the kindness, concern, and leadership he showed through his example.

When I left Monumental Sports on June 30, 2011, Rich Brand of Arent Fox gave me a heartwarming recommendation on LinkedIn. I treasure his words as a highlight of my career:

“I am a sports law attorney with Arent Fox and have practiced for more than 25 years. For the past 15 years, I have had the pleasure of working with Bill on countless financing agreements, operational matters, accounting matters and most recently, issues relating to the sale of the enterprise. Bill’s work ethic is extremely impressive but so too are his skills. And even more importantly, his personal attributes are second to none. Bill worked tirelessly on any matter asked of him and was instrumental in helping all parties involved understand the complex financial and accounting type issues. Bill is always able to “translate” what he does and what he knows to people who are less fluent in finance and accounting. He is also an excellent supervisor and earned the respect of his peers the hard way – by doing the work the right way and always on time. He commands the respect of all who worked above and below him in the organization.

The work Bill often had to do for us (or with us) typically carried horrendous deadlines and was critical to our achieving the overall task at hand. Whether it was providing lenders or buyers with all the necessary financial and operational information or providing an analysis of risks and issues to be addressed, it was done promptly, expertly and often utilizing technology that lawyers like myself can only dream of understanding.”

Mr. Pollin and my colleagues with WSELP indelibly impacted my career and life. I am grateful to have done my best to repay (and pay forward in my life) the kindness, passion, and compassion extended to me and my family. And yes, when the “ball” has changed throughout my life, I remind myself, smiling inside and thinking of Mr. Pollin, “Bill, keep your eye on the ball…

What is your “ball” that deserves your focus?

April 2005 | Ryan Tomoff on the Washington Wizards Court

A Foreword of Compassion: Dr. Aziza Shad’s Message in Terri Tomoff’s Memoir “The Focused Fight”

In 2016, Terri Tomoff started on her mission to write her memoir of our son Ryan’s battles with childhood cancer. Her determination to write a book that might help and inspire others was a gift of love for Ryan and our family. Yet, the process of writing a book of this magnitude was beyond comprehension, and the effort of “butt in the chair,” as Terri often mentioned, was a difficult initiative to sustain. When Ryan was diagnosed with tongue cancer in 2016 and 2017, a result of his years of radiation and chemotherapy for his three battles with childhood cancer from 1996 through 2005, Dr. Aziza Shad emphatically encouraged Terri, stating, “You must write your book now!

From 2016 to 2020, Terri wrote sections of the book and contemplated the structure she hoped would guide her process. After the COVID pandemic shut the world down in March 2020, Terri and I would soon make a joint decision that, reflecting back, changed our lives dramatically. Starting on June 8, 2020, we joined a community of practice called Writing In Community (WIC), led by Kristin Hatcher and Seth Godin. This community became the encouragement and support for Terri to lean into completing her memoir. I assisted with recollecting the timeline of the events, read her work, listened to her read her work, and located pictures to ensure memories were accurate. The process was arduous, and her tenacity (often 8 to 10 hours a day) toward her mission was a feat I still marvel at today in 2024. While she wrote Ryan’s memoir, I participated in WIC alongside her and wrote my own personal memoir. We shared in the community platform and grew to love the daily commitment to writing and learning. Almost four years later, as I write this on April 1, 2024, we consider daily writing and reflecting a treasure. We are forever changed through our writing and collaboration with a community of kind, caring, and generous people who desire to lift each other up. A life-changing and enhancing experience set in motion by the pandemic lockdown.

Dr. Shad was Ryan and our family’s guiding force through the years. An entire book could be written about the care and compassion she delivered because she feels so deeply for those children and families under her care. She kept Ryan, our daughter Olivia, Terri, and me standing through the years with her steady, kind, and determined mindset to leave no stone unturned in delivering the best plan of treatment and care humanly possible. When Terri asked if she would write a foreword for the book, she graciously and excitedly said, “YES!” She knew Ryan and was thrilled to participate in Terri’s initiative of helping others through Ryan and our family’s story.

Below is an excerpt of Dr. Shad’s complete foreword. The full book, The Focused Fight: A Childhood Cancer Journey from Mayhem to Miracles, is available on Kindle digital or paperback at Amazon.

Foreword

By Aziza Shad, MD

When Terri first asked me to write the forward for her long-overdue book, The Focused Fight, something I had been encouraging her to do for a while, I was both humbled and honored. Suddenly, I was overwhelmed by a flood of memories of my relationship with the Tomoff family and specifically Ryan, over the years—a relationship that began in 1996 and has only strengthened over more than two decades. The only difference is that in 1996, I was a young assistant professor in the Division of Pediatric Hematology Oncology at Georgetown University Medical Center in D.C. (now Medstar Georgetown University Hospital). I was actively involved in his day-to-day treatment from diagnosis of Acute Lymphoblastic Leukemia, his two relapses,

and getting him to a matched unrelated donor (MUD) bone marrow transplant and beyond. Today I am Chair of Pediatrics and Chief of Pediatric Hematology Oncology at the Children’s Hospital at Sinai in Baltimore, Maryland, where I follow a wonderful, accomplished 26-year-old young man in the Amey Cancer Survivorship Program.

Every year, multiple books are published on patient and family experiences with life-threatening illnesses, especially cancer, but Terri’s memoir is different. It is a vivid recollection of a journey the Tomoff family had to make without their prior consent. They had to learn to navigate their way through frightening times and trying circumstances over and over again through the years, going from one crisis to the other, and yet stay intact for Ryan and as a family. Being in the practice of Pediatric Hematology Oncology for over 30 years, I have seen families break up, divorce,

siblings drop out of school, drug dependence, post-traumatic stress, and the list goes on. I have often wondered how the Tomoff family stayed together, stronger than ever today, a force to be reckoned with. The answer is quite simple. This young family with a four-year-old at home and a two-year-old with leukemia in the hospital, did it by becoming part of Ryan’s medical team. They participated in difficult decisions and trusted the oncologists and nurses who took care of him, and their unwavering faith and the conviction that he was going to get better by never losing hope or focus was it; hence the title! Their mission was simple—Ryan was going to beat his cancer!

Ryan was diagnosed on October 17th, 1996, with Acute Lymphoblastic Leukemia (ALL), Standard Risk with CNS involvement (detected by finding leukemia cells in the cerebrospinal fluid that flows from the brain down the covering of the spinal cord). He was considered Standard Risk based on his age and WBC count and enrolled on a Children’s Cancer Group Study, which meant he would be treated as per a strict set of guidelines and his clinical data. This treatment would be used to answer some really important questions that would enhance our understanding of leukemia better and hopefully improve survival for other children to come years down the road. Twenty-four years ago, we did not have the molecular and genetic diagnostic tools we have today that allow us to classify children into Low, Average, High and Very High Risk categories very early on, nor did we have some of the new agents and therapies such as imatinib, blinatumomab and CAR-T therapy, all of which have contributed to improved survival in ALL today.

I met Ryan and his parents for the first time on Day 3 of his diagnosis and the memory of that first meeting remains etched in my mind even today, 24 years later. A beautiful two-year-old angelic child with fear in his eyes at the sight of yet another stranger in a white coat, a father whose tears kept rolling down his face and a mother who was distraught but kept it together by taking copious, detailed notes, learning the unfamiliar medical jargon by the minute. Little did she know at that time, how long and complicated Ryan’s journey would be and how her notes would become a trusted reference for the different institutions on where he would be treated.

To say that Ryan’s journey through his initial diagnosis in 1996, two relapses in 2000 and 2004 followed by a bone marrow transplant was a difficult one would be an understatement! So many incidents come to mind—the episodes of sepsis and unexpected infections that landed him in the Intensive Care Unit on multiple occasions, the heartbreak mirrored in Bill and Terri’s eyes on hearing Ryan’s leukemia had come back yet again as they held Ryan and Olivia tightly in their arms, and the deep disappointment they experienced when Ryan’s first bone marrow donor backed out. Yet, through it all, this family held it together and plowed on, taking Olivia to her soccer games, making the 26 mile drive to Georgetown University Hospital with the back and forth days on end without a complaint, relocating to Durham, North Carolina (Duke) for months for his bone marrow transplant, all with one focus only—to get Ryan better.

There were good times too over the years. I saw Ryan and the family grow and transition from receiving support from family, friends, community and support groups, to giving support to many, many families grappling with the diagnosis of cancer. Through their involvement with organizations like Special Love, Inc. and parent support groups, they spent many a day giving hope and encouragement to others. They established incredible relationships and bonds with other families and medical providers that have lasted over 20 years. They went from being educated to becoming effective educators, teaching young medical students at the bedside how to communicate with patients and families, participating in the Pediatric department Grand Rounds and sharing the podium with me at the medical school when I gave my annual talk on Cancer Survivors and Late Effects of Cancer treatment.

Ryan graduated from school and enrolled in college. He celebrated his 21st birthday in Las Vegas in 2015, being the adventurer he was fast becoming! He wears the most outrageous colored pants that always make me laugh, collects sports jerseys and caps, learned to drive and became a spokesperson for childhood cancer! Terri pursued her life-long passion for quilting and joined the Southern Comforters Quilt Guild of Bowie, Maryland, inspiring them to jointly donate hundreds of beautiful quilts to pediatric cancer patients and their families in Washington D.C. and Maryland. What started as a gesture of gratitude and a desire to give back is now an international project, with Terri donating quilts to pediatric cancer programs in Africa and Latin America. We traveled together to Ethiopia a couple of years ago through the Aslan Project, where through a mist of tears, I saw her joyfully distributing quilts to the children there. Olivia went from success to success in varsity soccer with her proud family cheering her on and Bill thrived in his work. At last, all was well with the Tomoffs!

In April 2016, cancer struck again, not once but twice, turning Ryan’s world upside down! This time it was a squamous cell carcinoma of the tongue that started off as a canker sore! This cancer, that occurred years after a successful bone marrow transplant that had rendered Ryan disease-free, was a late effect of all the treatment he had received repeatedly for his leukemia since he was two years old, including chemotherapy, cranio-spinal radiation and TBI (total body irradiation) for his bone marrow transplant. It was a devastating diagnosis that resulted in Ryan needing multiple surgeries and effectively learning to speak and eat again. I went to visit Ryan at the University of Maryland where he had the surgery and instead of seeing a defeated soul, I saw a courageous fighter who was determined to put this curve ball behind him.

Lo and behold, it is now more than three years since Ryan had his tongue cancers. His speech is great, he works, is a connoisseur of gourmet food and a sports enthusiast, plus spends his spare time volunteering for childhood cancer organizations. The latter has won him much-deserved recognition and awards from Special Love, Inc. and the Aslan Project!

I continue to see Ryan regularly in the Amey Cancer Survivorship Program at the Children’s Hospital at Sinai in Baltimore. Here he is monitored for multiple late effects of treatment in concert with other subspecialists in Endocrinology, Cardiology, Oral Surgery and Dentistry, Ophthalmology and Dermatology. He is always accompanied by one of his wonderful parents, generally Terri, who still carries her notebook and Ryan’s updated medical records and information that we go over in each appointment. Just this month, I saw him and received the ultimate gift from him—homemade smoked cheese! Ryan is well on his way to becoming an entrepreneur and I look forward to the day I can say I know the Ryan of “Ryan’s Smoked Cheeses!”

In closing, often I am asked why I chose Pediatric Hematology Oncology as a profession, one which is regarded by many as sad and hopeless! All I need to do is look at Ryan, who together with his family conquered the impossible and today focuses only on the future, bringing a message of hope, courage and resilience to so many along the way. The incredible bond of friendship and trust I established with the Tomoffs that first evening at Georgetown 24 years ago has only grown stronger. We have laughed and cried together, rejoiced at successes and grieved for losses. I thank Ryan, Olivia, Terri and Bill for including me in their ever-expanding family and wish them all the happiness in the world!

Aziza Shad, MD

Ellen W.P. Wasserman Chair of Pediatrics

Chief, Pediatric Hematology/Oncology

The Herman & Walter Samuelson Children’s Hospital at Sinai

Professor of Pediatrics & Oncology

Georgetown University School of Medicine

Celebrating Others: Gratitude for Dr. Aziza Shad and The UPLIFTERS Podcast!

Dr. Aziza Shad picture

On January 23, 2024, on Facebook, I shared gratitude for Dr. Aziza Shad for her unparalleled care to our family and all patients and families under her care. I was inspired by a Susan Cain post titled Seven things my father taught me, by example. Her father was a doctor and the list of seven things he taught her was heartwarming and points we should all take to heart. Point number five immediately reminded me of Dr. Shad:

“If you happen to be a doctor, take care of your patients – really take care of them. Study medical journals after dinner, train the next generation of physicians (my father kept teaching until age 81), spend the extra hour to visit the bedside of your patients in the hospital. (Here’s a letter from one of those patients, which we found after my father passed away. He never showed us these things while he was alive.)”

Susan Cain Image – Patient Letter to her Doctor Father

The gratitude I shared in my Facebook share was:

“When I read Susan Cain’s post on Substack, this point, and the letter sent to Susan’s father, it inspired me to intentionally pause and be grateful for Doctor Aziza Shad.

Since 1996, Dr. Shad has been at our family’s side guiding and caring for Ryan Tomoff through his #ChildhoodCancer wars and beyond to monitoring the late effects of his treatments through the years.

The image above IS the essence of expertise, care, and compassion that Dr. Shad has brought to our family and every patient and family blessed to be a recipient of her care.

Please read Susan’s full Substack post and my wish is you can share your #gratitude with someone who made a forever impact in your life 🙏❤️.

Dr. Shad, thank you… the words shared by a patient, in Susan’s post, are beautiful. The Tomoff family carries these sentiments for you:

“How do I start, where do I begin to express my feeling of gratitude. appreciation to a [doctor] that has compassion, knowledge, and the kindest doctor… I had the pleasure to have in our lives.

Your caring, right from the heart, your kindness to always lead us in the right direction. We never thought to get a second opinion. Whatever you advised was good enough for us. BECAUSE YOU CARED, TRULY CARED….”

***

Released on March 22, 2024, Dr. Shad speaks with host Aransas Savas of The Uplifters podcast, titled Dr. Aziza Shad is Humanizing Healthcare: By using teamwork to tackle pediatric cancers. Terri recommended Dr. Shad for the podcast, and I am so happy this interview occurred!

Please prioritize 35 minutes to hear Dr. Shad’s perspective on treating her patients and their families. She cares deeply about all whom she is entrusted to care for. In the pediatric world, the child patient and the family must be considered to achieve the optimal outcome of curing a child. Aransas does a beautiful job guiding the conversation, and the entire podcast was an inspiring listen.

In the interview, Dr. Shad discusses why she chose pediatric cancer as a specialty, the founding of The Aslan Project dedicated to pediatric cancer in Ethiopia, and her mission to be accessible 24 hours per day, seven days a week! She is a godsend to our family. Listen in and be inspired – may we all approach our lives and careers to make the most meaningful difference we can.

***

The Focused Fight: How Dr. Aziza Shad’s Guidance Fueled Our Family’s Cancer Battle and Personal Growth

Summary Overview – Collaboration with Claude.AI

I recently had a conversation with a friend in an MBA program who was advised by a classmate to lower the bar and focus more on soft skills. While I agree that real skills are critically important, I strongly disagree with the suggestion to lower the bar on learning. My twin brother Don and I are passionate about personal development and relentlessly encouraging others to bring their best selves to the world every day.

This commitment to excellence was solidified for me when my son Ryan was diagnosed with leukemia at age two in 1996. Dr. Aziza Shad, Ryan’s pediatric oncologist, came into our lives and guided us through an incredibly difficult journey. We had to completely trust Dr. Shad and her team to save Ryan’s life. A critical part of that trust was the expectation that she and everyone involved in Ryan’s care was dedicated to bringing their absolute best knowledge, judgment, and effort.

While most of us don’t hold others’ lives in our hands on a daily basis, I believe we should demand the same level of excellence from ourselves in whatever work we do. I owe this to Dr. Shad and the many professionals who exemplify this commitment. Ryan is thriving 27 years later thanks to their dedication and skill.

Dr. Shad’s example has inspired me to always strive to be my best and help others with the knowledge and skills I’ve gained over my lifetime. My wife Terri has also been moved by Dr. Shad’s encouragement to share our family’s story in her memoir. I hope others find inspiration in this message to never settle or get complacent, but to continually learn, prepare, and contribute your talents to the fullest. The world needs you at your best.

Full Original Writing

My twin Don and I embrace a theme in our careers and lives: “Take what you do seriously. Do not take yourself seriously.

Recently, I had a conversation with a friend in an MBA program, and a classmate suggested, “You are taking the MBA too seriously. You should lower the bar and improve your soft skills.” This friend happens to be a spectacular human being with real (prefer term vs. “soft”) skills that I wish I possessed. I agree that we all must understand the critical importance of real skills, yet a suggestion to lower the bar on learning through the MBA curriculum content? NO.

Don and I are all-in on personal development, and we relentlessly encourage others to be serious about continually learning and bringing their best selves to the world every day. Please be serious and do your best with all learning opportunities you encounter. We must be our best and bring our learning and talents to the world!

“To give anything less than your best is to sacrifice the gift.”

—Steve Prefontaine

Lowering the bar” means accepting that we can get by and succeed with less effort. We don’t need to be at our best. This sounds crazy to contemplate, doesn’t it? In my world, I expect the best from myself and those I interact with. Let’s pull the thread on this idea to make a compelling and obvious point – in the medical profession, for example, are we accepting of a doctor who has lowered the bar and is not bringing her best talents to serve patients?

On October 17, 1996, our family’s life was forever changed when my son, Ryan, was diagnosed with cancer – Acute Lymphoblastic Leukemia (ALL) at the age of two years and two months. My wife Terri, and I, were stunned, scared, and had no concept of how we could move forward. On Saturday morning, October 19, 1996, Dr. Aziza Shad came into our lives carrying a protocol requiring our authorization for treatment to commence on Monday, October 21, 1996. Dr. Shad gently and caringly stepped through the protocol stages that would require three years and two months to complete and answered our questions. In order to save Ryan’s life, we had no option other than to accept and authorize the protocol.

We quickly understood a few core facts:

  • We had no control over a complicated childhood cancer world.
  • Dr. Shad and her team in the pediatric oncology world at Georgetown University Medical Center were our hope for saving Ryan’s life.
  • We had to trust Dr. Shad completely and partner with her while relentlessly advocating for Ryan.

Part of our trust in Dr. Shad and the medical community was our expectation that she and everyone involved in Ryan’s care was dedicated to staying current and relentlessly preparing to bring their best knowledge and judgment to Ryan and the countless patients whose lives depended on them. Let that sink in – isn’t this what you pray for when you put your trust in your doctors? While many of us are not saving lives on a daily basis, why would we accept less than our best when we live our lives personally and professionally? I have many limitations, but dedicating myself to continual learning, preparation, and bringing my best skills and effort to those counting on me is something I demand of myself. I owe this in honor of Dr. Shad and the many professionals who bring the same commitment to their lives every day.

We are blessed to have Ryan thriving now 27 years later, and Dr. Shad at his and our side guiding his follow-up care. Dr. Shad’s example of expertise, care, and compassion has solidified my determination to bring my best every day and help others with the skills and knowledge I have earned throughout my lifetime.

With Dr. Shad’s years-long encouragement, Terri published her memoir of Ryan’s five-time cancer battles in her book The Focused Fight: A Childhood Cancer Journey from Mayhem to Miracles in March 2021. Dr. Shad kindly wrote a foreword for the book!

Terri Tomoff and Dr Aziza Shad – The Focused Fight

I will continue with future posts about Dr. Shad, where I will share the foreword from the book and other sentiments that speak to the incredible doctor and human being that she is.

To close this post, I hope you find inspiration to do everything in your power to be the best person and contributor you can be in your choice of work and how you carry yourself through each day of your life. Do not settle, get complacent, or “lower the bar.” The world needs your contribution!

Stitching Together Love and Comfort: The Inspiring Quilting Journey of Terri Tomoff

Summary Overview – Collaboration with Claude.AI

Terri Tomoff’s passion for quilting took flight in 1989 after taking a class in Ohio. Over the past 35 years, I’ve witnessed her quilting expertise evolve from hand stitching to using a long-arm machine. Terri’s primary love is creating one-of-a-kind “treasured keepsakes” t-shirt quilts.

Her dedication to quilting and sharing joy with others soared when she joined the Southern Comforters Quilt Guild in 1998. Terri’s colorful creations took center stage as the guild’s featured quilter in 2012. Quilting provided solace during our son Ryan’s battle with leukemia, a time she refers to as “Manufacturing Sunshine.”

Inspired by a quilt Ryan received during his 2004 bone marrow transplant, Terri spearheaded an initiative for the guild to donate lap quilts to childhood cancer patients. The beneficiaries now span from Georgetown University Medical Center to hospitals in Baltimore, Ethiopia, Puerto Rico, and even families affected by the 2023 Maui fires. Terri has also created quilts to raise funds for charities supporting children with cancer.

Beyond her charitable work, Terri generously gifts quilts to family and friends. Olivia, Ryan, and I treasure the t-shirt quilts she’s made, commemorating special moments in our lives. Terri’s commitment to continuous learning and finding better ways to create her quilted works of art is awe-inspiring.

I marvel at the extensive “body of work” Terri has built through quilting, just one facet of her multi-talented life. Her tireless dedication to family, friends, and passions is superhuman. Terri, thank you for manufacturing sunshine and generously sharing your gifts with the world.

Full Original Writing

Terri Tomoff loves quilting and everything that goes along with it…the hunt for beautiful fabric, learning continuously, the creative art of quilting, and the camaraderie of sharing her love of the craft with like-minded people. In 1989, she took a quilting class in North Olmsted, Ohio, and the fuse was lit. Over the past 35 years, I have had the gift of having a front-row seat to witness the development and refinement of her quilting work.

Today, her primary quilting love is creating one-of-a-kind “treasured keepsakes” t-shirt quilts for family, friends, and customers. Her quilting expertise has evolved from hand quilting in the 1990s to using a full long-arm quilting machine to accelerate her work once the creative design is completed. Yet, her quilting passion goes far beyond the business side of her efforts. Her love of quilting and sharing the joy with others took off in 1998 when she joined the Southern Comforters Quilt Guild in Bowie, Maryland.

Quilting consumes me.” Quote from Terri when the local newspaper featured her after she was selected as the Featured Quilter for the 2012 Southern Comforters Quilt Show. The text of the article:

March 8, 2012

Crofton-West County Gazette

Quilting Woman’s Passion

“Inspired by Betsy Ross and the bicentennial, Terri Tomoff took on her first fabric project in junior high, when she crocheted an outline of the original 13 colonies for a school project.

She was instantly intrigued by the material arts and has since created more than 200 quilts.

As the featured quilter for the Southern Comforters Annual Quilt Show, Terri’s colorful creations will take center stage at the show, which will be held March 24 and 25 at C. Elizabeth Rieg School in Bowie.

Terri started quilting as a young adult after taking a sampler quilt class in her home state of Ohio but put her hobby aside to focus on her marriage, children and career. Soon after moving to Crofton in 1996, Terri’s 2-year-old son Ryan was diagnosed with cancer and that altered her course even further. When Ryan was able to start pre-school, Terri met a fellow mom who was a member of the Southern Comforters Quilt Guild and invited her to join.

“That was in 1998 and I haven’t missed too many meetings since then,” said Terri. “Quilts consume me.” The quilting guild gets together twice a month to hone their skills, share ideas and serve the community.

Terri said that during her son’s nine-year battle with leukemia, she started making and donating quilts to sup-port cancer research and the medical centers that treated Ryan. “Instead of donating money, I made quilts that were then raffled off,” she said.

Terri also made more than 200 quilt bags gifting them to everyone from the doctors and hospital staff to the parking attendants.

At the upcoming quilt show, 30 to 40 of Terri’s quilts will be on display.

One of her favorites, which will be featured at the show, combines varying shades of solid pink and yellow fabrics and a complementary floral fabric.

“I love that quilts have a dual purpose since they are designed for both beauty and comfort,” said Terri. “I also love to see the joy in people’s faces when they receive a hand-made quilt and I think it is an honor to receive one. They are a labor of love – you just can’t knock one out.”

Terri said that she was humbled to be selected as the featured quilter for this year’s annual show and that she looks forward to continuing to color the world with her quilts.”

March 8, 2012 – Terri Tomoff Featured Quilter – Article in Crofton-West County Gazette

Terri embraced the quilting community and her love of quilting with fervor. Everyone should have the gift in their life of a hobby or passion that brings out their creativity and desire to improve and add value to the world. Terri found this with quilting. Her dedication and growth in the world of quilting is inspiring to all who know her. She wants to contribute to bringing joy and comfort to others with each lovingly created quilt.

Ideas are Born

Manufacturing Sunshine

Terri often tells how the quilting process helped soothe her and brighten her days at Georgetown Hospital when Ryan was an inpatient for his leukemia treatment protocols. Many long days and weeks were spent in the hospital from late 1996 through 2004. A makeshift station would be set up in Ryan’s hospital room, and when she could, Terri let her mind work with the creative side of piecing together fabrics that involved bright colors. Years later in 2017, she would reflect back and refer to those times that she was “Manufacturing Sunshine.” This is now the title of her website blog page and a theme we hold close to our hearts in our family.

March 2017 – Ryan and Terri Tomoff with her Manufacturing Sunshine Quilt

Community Quilts Bringing Comfort to Childhood Cancer Children

In late October 2004, when Ryan was admitted to the PBMT floor 5200 at Duke University to begin his bone marrow transplant process, he received a quilt incorporating blank green and blue blocks for nurses, family, and others to write notes to Ryan. I remember discussing with Terri, “This quilt is a tremendous gift for the patient and the family. They are being seen and know that people care.” The act of this gift of a lap quilt brought comfort during a time of extreme concern and stress.

March 21, 2024 – 29-year-old Ryan Tomoff with Quilt provided at Transplant in November 2004

When we returned to Maryland in 2005, Terri inquired about the possibility of the Southern Comforters Community Quilts charitable initiative, including lap quilts to Georgetown Hospital (where Ryan was treated when we were home in Maryland) to be given to newly diagnosed childhood cancer children. The idea was warmly embraced, and Terri was leading the effort of providing quilts to the Georgetown Pediatric Oncology Clinic! A beautiful idea noted at Duke University inspired a movement in the Washington DC region. In 2015, Terri discovered and shared with me the concept of Post-Traumatic Growth. Terri shared this in her blog from 2019. We were excited to have a defined term for our emotions and desire to make a difference for others chosen to travel the path Ryan, and our family were on.

The Soothing Power of a Quilt Expands

In addition to donating quilts to Georgetown Hospital, Terri led the Southern Comforters to share the comfort internationally. She knew firsthand the comfort of a thoughtful gift that a lap quilt could bring to a child fighting cancer and their families. She was a force of nature determined to leverage her love of quilting to help others.

The beneficiaries of Terri’s and The Southern Comforters Quilt Guild efforts, over almost 20 years, now include:

  1. Georgetown University Medical Center in Washington, DC.
  2. LifeBridge Sinai Hospital of Baltimore in Maryland.
  3. Mother Teresa Home for Children with Cancer – The Aslan Project in Ethiopia
  4. San Jorge Children’s Hospital in Puerto Rico.
  5. Maui, Hawaii Families Stricken by Fires that Devastated Lahaina on August 8, 2023
  6. Terri Tomoff and Jodie Smith visit the Maui Quilt Shop on September 11, 2023

A touching moment happened with a quilt recipient from a family who lost their home in the Lahaina fire, as noted in point 5 above. A donated quilt had the quilter’s name on the back of the quilt, and the recipient sent the following lovely message via Facebook Messenger. Terri shared in her blog:

“After our guild meeting this past week, Joan approached me with a big smile and told me she had something special to share. Her quilt pictured below was given to a family that found her through Facebook and recently wrote her this lovely message:

“Wanted to say Hi and Aloha! I lost my home in the Lahaina fire on Maui. I was fortunate to pick out your quilt (UFO Challenge), and I just wanted to say a heartfelt thank you!””

In addition to the quilt donation efforts above, Terri has also created quilts for auction or has raffled quilts to benefit charities focused on efforts in the fight against childhood cancer. Charities benefited include:

  1. Special Love for children with cancer.
  2. Just Tryan It provides financial assistance to families with a child in treatment for pediatric cancer.
  3. Mattie Miracle Cancer Foundation addresses psychosocial support for childhood cancer children and their families.

The Rest of the Story

Coordinating her t-shirt quilt business and the incredible charity initiatives shared above, can she make other efforts to spread her talents and love of quilts into the world? The answer is a resounding YES! Oliva, Ryan, and I have been the recipients of t-shirt quilts that we treasure, countless “baby quilts” have been gifted, and then she completes special projects for gifts (i.e., Tote Bags) and even tackles unique customer projects that showcase her broad spectrum of talent and creativity in the quilting world!

Terri is a continual learner and embraces “finding a better way” to be more effective with her quilting efforts. Her mission is to build space for the creative aspect of quilting, which she loves. Whether contemplating a collection of t-shirts, a charitable effort, or other unique projects, she experiences joy in creating a work of art that can be a lifetime gift to someone. The recipients of her art are often stunned at the beautiful work she delivers!

Within our family, Olivia, Ryan, and I all have t-shirt quilts that Terri lovingly made for us from activities that have defined a memorable aspect of our lives. My two quilts embrace my love of sports and competitive distance running memories. Olivia has a collection of memories from her competitive soccer years, and Ryan has a Special Love Camp Fantastic theme and sports memories.

June 2020 – Ohio University, Distance Running, and Other Sports Memories

I am thrilled that Terri found the art of quilting and savor the joy, purpose, and fulfillment it has brought to her life and the lives of others. Her talents are a gift to the world and she shares generously!

While writing this #CelebratingOthers, I marvel at the “body of work” that Terri has built with her quilting. Then, reflecting more broadly, I remind myself her quilting is only one aspect of her full, robust life. Terri is a sister, spouse, Mom, a dear friend to many, and is talented and dedicated to her life passions. The same commitment she brings to her quilting goes into everything she does. The tireless dedication to her family, supporting my efforts, and caring for Olivia and Ryan are superhuman! She is also the author of The Focused Fight, a memoir of Ryan’s wars with 3x childhood cancer and 2x adult cancers over the past 27+ years.

Terri, thank you for all you do for me, our family, and everyone you come in contact with through your quilting, writing, and sharing your passions with the world. Indeed, you are “Manufacturing Sunshine” for yourself and others!

Learn more about Terri at TerriTomoff.com ❤️.