Posted on

Share Your Thoughts! Exposure = Awareness = Leverage

Over the last five years, my interest in social media has evolved and I have become a huge fan of the power and potential of social engagement. The ability to learn, and connect, with others has impacted me in incredible ways. People that I may never meet in person, provide insight and thought provoking content that is invaluable and enables me to continually develop my interests personally and professionally.

Thanks to the kindness and generosity of so many that share their thoughts and expertise with the world, I commit to challenging myself every day to help others and continually pay it forward. In person, and online, I have found that the world is full of people that genuinely care about adding value for others…with no expectations. Selfishly, I do hope that others will share content with the hope that their followers may enjoy value and pass along in their world!

I recently watched an excellent video from Robbie Abed where he talked about the impact Gary Vaynerchuk had on him. The discussion was around that observation that Gary is often asked about the business ROI of his video content for the #AskGaryVee Show. Robbie’s discussion in this 7 minute video elaborates on an excellent observation of Gary’s that “exposure = leverage”. Enjoy!

Coffee With Robbie – Gary V. Exposure = Leverage

Gary V. full thoughts on the business value of the #AskGaryVee Show are worth reading:

The Business Model Behind The #AskGaryVee Show

If you have not seen the #AskGaryVee Show, I encourage you to check it out! I have been watching for quite a while, and find it informative, entertaining, and fun yet serious points are made. Linked below is one of my all-time favorite episodes.

#AskGaryVee Episode 127: What Keeps Good Bosses From Becoming Great Bosses?

Full disclosure – I was so happy with the free content Gary provides in the #AskGaryVee Show that I have now purchased and read all 4 of his bestselling books. As he would say, provide so much value that you “earn the ask”!

Please share YOUR thoughts, expertise, and passion with the world. I trust you will find that Robbie and Gary are spot on…indeed, exposure = leverage! For my purposes, the phrase that resonates with me is “Exposure = Awareness = Leverage“. As you provide value genuinely and consistently, exposure will occur and develop into awareness for those consuming your content. Ultimately, awareness WILL create leverage for you in many ways that cannot be anticipated! Good luck!

 

Posted on

My Journey of 100 TED Talks

#JourneyOf100TED

In years past, I would occasionally watch TED Talks. In July 2015, this changed after reading an article about Erin Freschi in California. She adopted a practice of watching a TED Talk each night with her 8 year-old son. To read the article: TED Before Bed: One mother’s nightly ritual with her son.

The idea of watching a steady stream of TED Talks resonated with me, and I committed to watch 100 talks. This is referred to as my “Journey to 100 TED Talks” and little did I know the impact this process would have on me! The journey started on July 15, 2015 and completed June 19, 2016! While the challenge has been completed, I am inspired, and have continued the journey. As of this writing, the count is 122 talks watched. For more information on the TED Talks organization, check out About TED Talks.

As I started my journey, one rule was that the talk had to be watched completely from start to finish. The quality of most talks was amazing and I honestly picked up something from every talk I chose to watch. By committing to watch a talk completely, I found that I became more open to other viewpoints and my overall perspective evolved to be a bit more “rounded”. One early talk that was difficult for me was Amanda Palmer’s “The Art of Asking” but I now look back on that talk as the kick-off to exposing myself to topics and knowledge that previously would not have interested me. See link below for Amanda’s talk.

Though not all-inclusive, five speakers who were especially enjoyable for me included:

  • Brene’ Brown
  • Dan Gilbert
  • Seth Godin
  • Sir Ken Robinson
  • Simon Sinek

In future posts (follow Twitter @btomoffCPA), individual talks will be shared in greater depth. Below are a sample of talks that I really enjoyed:

  • Susan Cain: The power of introverts

  • Angela Lee Duckworth: The power of passion and perseverance

  • Daniel Gilbert: The surprising science of happiness

  • Seth Godin: Stop stealing dreams

  • Amanda Palmer: The art of asking

  • Dan Pink: The puzzle of motivation

  • Ken Robinson: Do schools kill creativity

  • Barry Schwartz: The paradox of choice

  • Simon Sinek: How great leaders inspire action

I urge you to create your own individual journey of TED Talks. Via Twitter, please provide any additional talks that impact you and let’s share the power of growth and perspective to be gained through TED Talks!

This was originally posted July 24, 2016 to my Medium blog.