Where Are You “Singing Alone?”

December 11, 2022 | Bill, Seth Godin, and Terri Tomoff meetup

“If you’re not prepared to sing alone, it’s difficult to get to the point where people sing along with you.”

Seth Godin’s blog – February 8, 2023

Seth Godin closed this morning’s blog with the above quote. His encouragement for us all to be willing to “sing” alone is a reminder we all need – if we are going to make a contribution and difference in our world.

https://seths.blog/2023/02/the-audacity-of-the-crowd-anthem/

Over the years, my most grateful takeaway from Seth’s work is his emphasis that the ability to “choose yourself” has never been easier thanks to technology. When you choose yourself, you are willing to go forward alone and believe in, or trust, your own vision. Metaphorically, when you choose yourself, you are stepping out and willing to “sing alone.”

Personally and professionally, my life’s joy, contentment, and success have resulted from advantages accrued through a willingness to go alone and stay the course for the long term when my heart believed in what I was doing. The willingness to go forward day after day without seeking affirmation is a compelling strength that I have enjoyed. As the benefits of “singing alone” started to compound, the desire to go down the less traveled path became a fabric of my lifestyle.

When you travel alone in your interests, you eventually discover others who share the same mindset, and your tribe slowly grows. To celebrate the small, caring community of a small tribe, my twin Don and I created the “Virtually No One Community” (thanks to Seth’s blog of January 2, 2023) to celebrate those of us who, in the macro view, stand alone in our work and the value we bring to the world. We all possess unique interests and talents that virtually no one has – unfortunately, too often, we suppress our true selves in the interest of fitting in and being like others. How tragic to live a life seeking to fit in and not allow our individual uniqueness to shine and help others!

A few examples of “singing alone” in my life include:

  1. Dedication to my love of distance running and being a competitive runner for over ten years. Competitive distance running is often a lonely road that requires sacrifices few would be willing to make.
  2. Events of fate will require that we “sing” alone. The fact is that we are required to adapt to external events of which we have no choice. Two notable moments of fate in my life include being born as a twin (brother Don – which has been a blessing that is impossible to convey) and the 1996 diagnosis of my two-year-old son, Ryan, with childhood cancer (ALL – Acute Lymphoblastic Leukemia) that thrust our family’s life into inexplicable chaos from that day forward. See the memoir by my wife, Terri, titled The Focused Fight: A Childhood Cancer Journey: From Mayhem to Miracles.
  3. Professionally, twin Don and I developed and challenged our thinking non-stop throughout our careers in accounting and business. Through our early adopter mindset around technology, we have repeatedly gained a disproportionate advantage allowing us to make exceptional contributions and help others in our careers.
  4. My perspective of an abundance mindset, dedication to personal development, kindness, and gratitude, has enabled me to continually grow and lift my spirits and the spirits of others.
  5. In March 2018, I co-founded #TwinzTalk with Don to share tips for encouragement and personal development via social media. “Changing the world, one interaction, one person, at a time.”
  6. In June 2020, Terri and I joined the Akimbo Writing In Community (WIC) initiative. I now consider myself a writer, and my daily process of showing up to write is a gift I treasure.

Where are you singing alone?

Share Your Thoughts! Exposure = Awareness = Leverage

Over the last five years, my interest in social media has evolved and I have become a huge fan of the power and potential of social engagement. The ability to learn, and connect, with others has impacted me in incredible ways. People that I may never meet in person, provide insight and thought provoking content that is invaluable and enables me to continually develop my interests personally and professionally.

Thanks to the kindness and generosity of so many that share their thoughts and expertise with the world, I commit to challenging myself every day to help others and continually pay it forward. In person, and online, I have found that the world is full of people that genuinely care about adding value for others…with no expectations. Selfishly, I do hope that others will share content with the hope that their followers may enjoy value and pass along in their world!

I recently watched an excellent video from Robbie Abed where he talked about the impact Gary Vaynerchuk had on him. The discussion was around that observation that Gary is often asked about the business ROI of his video content for the #AskGaryVee Show. Robbie’s discussion in this 7 minute video elaborates on an excellent observation of Gary’s that “exposure = leverage”. Enjoy!

Coffee With Robbie – Gary V. Exposure = Leverage

Gary V. full thoughts on the business value of the #AskGaryVee Show are worth reading:

The Business Model Behind The #AskGaryVee Show

If you have not seen the #AskGaryVee Show, I encourage you to check it out! I have been watching for quite a while, and find it informative, entertaining, and fun yet serious points are made. Linked below is one of my all-time favorite episodes.

#AskGaryVee Episode 127: What Keeps Good Bosses From Becoming Great Bosses?

Full disclosure – I was so happy with the free content Gary provides in the #AskGaryVee Show that I have now purchased and read all 4 of his bestselling books. As he would say, provide so much value that you “earn the ask”!

Please share YOUR thoughts, expertise, and passion with the world. I trust you will find that Robbie and Gary are spot on…indeed, exposure = leverage! For my purposes, the phrase that resonates with me is “Exposure = Awareness = Leverage“. As you provide value genuinely and consistently, exposure will occur and develop into awareness for those consuming your content. Ultimately, awareness WILL create leverage for you in many ways that cannot be anticipated! Good luck!