No Shortcuts: Lessons from a Decade of Competitive Distance Running

This blog post is inspired by A Learning a Day blog titled “The Trial of Miles,” that resonated with me. Competitive distance running helped me in developing attributes that have benefited me throughout my entire life. When Olivia Tomoff was playing youth soccer, she often heard me say, “Your experiences with the game of soccer are bigger than the game.” I hope you enjoy my post!

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The Dream of a 2 Hour 30 Minute Marathon

May 15, 1983. Mile 23 of the Revco-Cleveland Marathon. My twin brother Don and I had been running stride for stride, in perfect rhythm as we pursued our year-long goal of breaking the 2:30 marathon barrier. For nearly a year, we had dedicated every early morning run, interval workout, and long run to this purpose.

The discipline required was relentless—a daily grind that few understood or appreciated. At mile 23, I began to pull ahead gradually. When I crossed the finish line at 2:29:48, I accomplished my dream. Don finished 46 seconds later at 2:30:34, improving his previous personal best by an astounding seven minutes! That day crystallized what the last decade of competitive running taught me: success comes through unwavering dedication, mile by mile.

The Lonely Road

From ages 14 to 24, I dedicated myself to becoming the best distance runner possible. The pursuit was often arduous and lonely, with lessons that weren’t immediately evident to my young mind. I understood that improvement demanded acceptance of the steady daily grind in a sport few could comprehend. The time commitment and physical demands far exceeded “ordinary” standards.

I was fortunate to be talented enough that my results built a confidence that would later serve me throughout life. I held the Westlake High School mile (4:28.9) and two-mile records (9:31.5). The two-mile record stood for 34 years from 1977 to 2011. I achieved moderate success at Ohio University in Division 1 cross country and track, then pursued competitive marathons for three years post-graduation.

No Shortcuts: The Trial of Miles

A recent blog post from A Learning a Day titled “The Trial of Miles” captured what I’ve long understood:

“What was the secret, they wanted to know; in a thousand different ways they wanted to know The Secret. And not one of them was prepared, truly prepared to believe that it had not so much to do with chemicals and zippy mental tricks as with that most unprofound and sometimes heart-rending process of removing, molecule by molecule, the very tough rubber that comprised the bottoms of his training shoes. The Trial of Miles; Miles of Trials.” — John L. Parker, Once a Runner

Most people search for quick results and shortcuts. They don’t exist. Excellence in anything worthwhile demands consistent, long-term dedication. In running and in life, we all face moments when we are not “good enough.” The willingness to persevere, to keep learning and improving based on our abilities, is essential.

As Ryan Holiday noted in a Daily Stoic email: “People can beat you, but no one can stop you from improving.” This truth has anchored my approach to life’s challenges.

From Track to Classroom: The Runner as Student

Walking onto Ohio University’s campus in fall 1977 terrified me. I was academically unprepared and had no idea how to succeed. But running had taught me to tackle challenges one step, one day, at a time.

What did “one day at a time” mean in this context? Controlling what I could: attending every class, taking notes, studying at the library daily, and preparing for exams well in advance. Running became my outlet to think and decompress from academic pressures. When I joined the varsity track and cross country programs in winter 1977-1978, my schedule was filled with academics and athletics. The discipline from running transferred directly to my academic pursuits.

The transformation was remarkable. I entered OU as an academically hopeless student. Four years later, my twin and I graduated Summa Cum Laude with accounting degrees and Big Eight public accounting job offers. We passed the CPA exam in 1981 and later completed MBA programs. The foundation built through running’s discipline had prepared me to embrace academic challenges I once thought impossible.

The Ultimate Marathon: Family and Adversity

In 1985, I met my life partner, Terri Nolan (we married in 1987). We shared a background in competitive distance running. “I need to go for a run” was a statement we both understood to our core. This shared mindset would prove crucial for what lay ahead.

Our greatest gifts came in our children: Olivia (1992) and Ryan (1994). Then in October 1996, when Olivia was four and Ryan was two, our world shattered with these devastating words: “your child has cancer.” Nothing prepares you for that moment.

The journey through Ryan’s five-time cancer battles has been unimaginably brutal. Yet, Terri and I discovered that our background as competitive athletes—people who had traveled a road few understand—equipped us with mental tools crucial to our family’s survival. The perseverance, discipline, and ability to endure suffering we developed through running became the foundation for navigating years of treatments, setbacks, and uncertainty.

Beyond Survival: Post-Traumatic Growth

The intensity of the past 28 years has often felt impossible, yet we have survived and found ways to grow stronger. Terri and I agree with the concept of post-traumatic growth—positive psychological change experienced as a result of struggling with highly challenging life circumstances.

Our competitive athletic backgrounds taught us to embrace difficulty rather than avoid it, to push through pain rather than fear it, and to believe in the possibility of breakthrough even when evidence suggests otherwise. These mindsets have transformed our suffering into purpose, fueling our mission to help others facing similar challenges.

Terri captured our family’s journey in her 2021 memoir, “The Focused Fight: A Childhood Cancer Journey: From Mayhem to Miracles.” The title reflects the mentality we fought to bring to this unimaginable challenge.

The Lifetime Gift of Competitive Sports

I now understand that competitive sports gave me far more than records or medals. The discipline, resilience, and mental fortitude developed through running prepared me for challenges I could never have anticipated. This isn’t unique to running—any competitive sport pursued with dedication can provide similar gifts.

In a conversation with ChatGPT about this perspective, I received insights that helped me articulate these thoughts more clearly. The complete reflections will appear in future blog posts.

The real value of competitive sports isn’t found in championships or records, but in the person you become through the process. The steady transformation that occurs—molecule by molecule, mile by mile—prepares you for life’s inevitable trials. And that preparation is a gift that lasts a lifetime.

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Thanks to Claude AI for developmental editing assistance that helped sharpen and structure this personal reflection.

November 3, 2004 | Ryan Tomoff Transplant Day Certificate
August 29, 2010 | Tomoff Family Photo – Ryan, Bill, Olivia, and Terri | JMU Soccer Invitational post-game
December 2007 | U-16 Orange Classic | Olivia Tomoff Game Tying Goal
May 15, 1983 | Revco-Cleveland Marathon | Bill and Don Tomoff

Special Love: A Tribute to Retirees Jan Bresch and Judy Martin Russell

Looking to enhance your life and find greater fulfillment in 2025? Celebrate and appreciate others, and volunteer and support a charity doing meaningful work that matters to you!

Today, January 2, 2025, I take a moment to celebrate and thank Jan Bresch and Judy Martin Russell for their recent retirement (1) from Special Love. Special Love is a charity that “provides a strong, nurturing environment for children with cancer and their families.”

  • Jan has been the Executive Director for the past 6 and 1/2 years (from July 2018), leading the organization through the uncertain times of the COVID-19 pandemic. She built an incredible team dedicated to the needs of the children and families they serve and successfully contributed to fundraising and strengthening the financial foundation. She helped position the organization for the future.
  • Judy has served as the financial administrator for almost 19 years! Behind the scenes (as a career accounting and business professional, I know this aspect too well), she “did the work” of keeping the financial records accurate and timely. Judy was often a smiling and cheerful volunteer at the events. Our family and I could always count on her upbeat and positive outlook on life.

My family has been blessed to have Special Love in our lives since the fall of 1997, after our (Terri Tomoff and me) son, Ryan, was diagnosed with childhood cancer on October 17, 1996. Camp Fantastic is the cornerstone program for patients that Ryan attended for eleven consecutive years, from ages 7 to 17, and has subsequently been a long-time volunteer counselor. Our daughter, Olivia, attended the weeklong camp for siblings (BRASS Camp) and served as a counselor. Since 2018, I have had the privilege and honor of serving on the board of directors.

The organization, its caring and dedicated staff, and volunteers have been a lifeline of support for countless families. For our family story, please read my blog post, “The Magic of Special Love.”

Jan and Judy, THANK YOU for all your efforts and the care you provided daily. You were dedicated to your work and showed genuine care to the families you interacted with. Speaking from a parent’s perspective who knows firsthand the impact on the children and families Special Love serves, to being a board member understanding the challenges of executing the mission, I am humbled and grateful for your work and compassion for the cause. The world needs more of your examples!

December 8, 2024 | Ryan and Bill Tomoff with Special Love’s Judy Martin Russell

I wish you both the very best as you graduate (thank you, Roger Federer) and move into the next chapter of your lives!

(1) I discourage the use of the word “retirement.” As tennis legend Roger Federer noted in a 2024 Commencement Address at Dartmouth College, he considers that he graduated to the next chapter of his life when he left professional tennis in 2022. Check out this specific bookmarked clip (starts at 4 minutes 40 seconds).

November 21, 2024 | Jan Bresch and Judy Martin Russell with Bill Tomoff

Introducing “The Focused Fight” Book by Terri Tomoff (from March 2021)

Note: This blog post duplicates a LinkedIn Article I shared on March 21, 2021. The pictures have changed, but I wanted to capture this significant milestone in my personal blog history.

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“Be gentle. Be kind – you never know what someone is going through.”

If you follow me on social media, I hope you notice my encouragement for kindness, gratitude, and helping others. This is, to the core, an important part of who I am and the value I work tirelessly to bring to the world.

Today, I feel blessed to share a personal post and explain how our personal lives do indeed impact our professional lives. Rare (or naïve?) is the person who can compartmentalize these in their life. In my life, I have been blessed to deeply integrate, by necessity, my personal and professional life. As a result, I am an enhanced professional and person.

Last week, my wife Terri published a book titled “The Focused Fight: A Childhood Cancer Journey from Mayhem to Miracles.” She tells the story of our son Ryan, and our family’s, fights through childhoodcancer and young adult secondary cancers. Ryan is a 5x cancer survivor who has inspired us and countless others since his original leukemia diagnosis on October 17, 1996. Terri chronicles our family experience from her mother’s perspective. She was affectionately the “mama bear” that tirelessly managed and advocated for Ryan while I was working day in and day out to support our family and provide health insurance coverage.

http://bit.ly/TheFocusedFight_TerriTomoff

"The Focused Fight" paperback books image
Tomoff Family 1995

How do the personal and professional combine? Anyone who has had a life disruption (see quote above) knows too well the stresses of managing a career with personal demands that cannot be placed on a lower priority. Terri’s support of Ryan and our daughter Olivia was her only priority…24 hours a day, 7 days a week. Her perseverance and dedication allowed me to do what had to be done professionally. Yet…many families walking our path often lose or must leave their jobs because of the overwhelming responsibilities at home. The reality of what could happen, just financially, is devastating…on top of the unthinkable medical concerns that are ever present at home.

The professional tie-in? I was blessed beyond measure with my employers’ compassion, care, and support. The worst of the treatment YEARS was from 1996 through 2004, which started only ten weeks after moving our family from Cleveland, Ohio, to join Washington Sports & Entertainment. Mr. Abe Pollin and everyone I worked with supported me unconditionally while I balanced my professional and personal demands. The experience was an excruciating balance because my work in finance was deadline sensitive, but I had the best support that could be imagined…and genuine care for the “person” first. My perspective on life and work has been forever impacted in the way that Terri and I consider “post-traumatic growth.”

July 2021 | The Focused Fight Book | Cleveland Reception

More Than a Match: Two Decades of Life, Love, and Gratitude After Bone Marrow Transplant

November 3, 2004 – a day our family will never forget. Duke University Medical Center at 7:45 PM – Ryan Tomoff begin receiving his bone marrow transplant, thanks to the selfless contribution of a donor in the Be The Match Registry (now known as NMDP – National Marrow Donor Program).

November 3, 2004 | Ryan Tomoff Transplant Day | Terri, Olivia, Ryan, and Bill

Today, November 3, 2024, our family has the gift of celebrating Ryan’s 20th anniversary since receiving his transplant. Scott Harris, the donor later identified, and we all met on November 4, 2005!

November 4, 2005 | Ryan Tomoff meets donor Scott Harris

Reflecting back, the emotions are overwhelming for the care, compassion, and kindness, received by Ryan and our family. Scott Harris and everyone involved with Ryan’s journey is proof that everyone matters. Everyone makes a difference. On that 2004 morning in New Jersey, Scott went to a hospital to have his bone marrow harvested and sent to Duke. He and we knew none of the details – as 10-year old Ryan and our family waited anxiously in the hospital praying that all the logistics would go as planned.

20 years later, the emotions feel as if this was yesterday. Scott, thank you for your gift of life to Ryan. Our family is grateful for you, the decision you made to contribute, your wife Sarah, and all who supported you in your journey. We are blessed for the gift of life, and we live to pay forward the example of your selfless choice to donate your bone marrow to a stranger. May your action forever inspire others.

Calls to action:

  1. PLEASE join the NMDP registry. YOU may be a lifesaving match for someone!
  2. Who can you thank today for being a gift in your life? Thank and help someone today!

In March 2021, Terri Tomoff wrote her memoir, The Focused Fight: A Childhood Cancer Journey From Mayhem to Miracles, of Ryan and our family’s journey through Ryan’s cancer experiences. The memoir kindle and paperback can be found on Amazon and audio on Spotify or Apple podcasts.

November 3, 2004 | Ryan Tomoff Transplant Day | Family with Dr. Vinod Prasad
November 3, 2004 | Ryan Tomoff Transplant Day | Family with Nurse Donna Currie
November 26, 2004 | Ryan Tomoff Post Transplant | Ryan and Dr. Aziza Shad
November 4, 2005 | Tomoff Family at Party for Life Donor Meeting | New York City
November 3, 2004 | Ryan Tomoff Transplant Day Certificate

Tiny Drips Creating Huge Impact: Unlocking Your Potential Through Daily Habits

Summary Overview – Collaboration with Claude AI

This post explores the transformative power of adopting small, positive habits and committing to them daily. Drawing from experiences as competitive distance runners, my twin Don and I share how our discipline developed through running, benefiting all aspects of our lives.

The importance of consistency and perseverance is emphasized, with personal examples of my habits intentionally cultivated since 2012. Examples include daily reading, planking, writing, and flossing. When practiced consistently, small habits can lead to remarkable results over time.

References to James Clear’s “Atomic Habits” and Seth Godin’s blog posts underscore the impact of showing up every day. A personal story about my son Ryan’s cancer diagnosis illustrates how life events can suddenly bring clarity to our priorities, highlighting the importance of focusing on what truly matters.

Readers are encouraged to reflect on their lives, make intentional choices about where they dedicate their energy, and consider adopting small, positive habits. The post argues that consistent practice not only leads to personal growth but can also inspire us to help others and approach life with gratitude and kindness.

Ultimately, the message is clear: small, daily actions compound over time, leading to significant personal development and positive life changes.

Full Original Writing

Adopt one small positive habit, and commit to showing up for daily execution.

For twin Don and I, our careers as competitive distance runners refined attributes within us that have benefitted our careers and lives. In high school and college, we developed the habit of incorporating our training regimen into every single day. Yes, off days were planned, but we learned the journey to being our best selves meant unwavering dedication and perseverance day in and day out, a lesson that has inspired us in all aspects of our lives.

Over many years, we achieved continual improvement and understood hard work and consistency win in the long run. Throughout college, in our careers, and our lifetime of personal development, consistency is woven into the fabric of “who we are.”

Of course, our distance running careers involved a commitment of a couple of hours per day, but we now prioritize [very] small habits daily. The practice of showing up and executing daily compounds in unimagined ways. Once the results are experienced with one habit, the desire and commitment build to adopt another habit, then another, and before long, a steady daily routine is built that can change your life!

You may think, “I don’t have time to fit one more thing on my list of priorities.” In a blog by Seth Godin, shared further below, he notes:

Keep showing up. If it matters, keep showing up.” We often have the good fortune of deciding what matters to us and how to spend our most precious, nonrenewable asset: time. However, inevitably, we will also have priorities thrust upon us – the life-altering moment in my and my family’s lives was the 1996 diagnosis of my son, Ryan, with childhood cancer (Acute Lymphoblastic Leukemia). October 17, 1996, was a day that provided instant clarity about my swirling list of “important” matters. The only things that mattered were dedicating my time and energy to saving Ryan’s life and supporting my family. Terri Tomoff published a memoir, The Focused Fight, in March 2021, sharing our family and Ryan’s story of successfully battling cancer five times.

2004 – Bill and Ryan Tomoff – Bald heads before Duke PBMT trip

I do not want anyone to have clarity forced upon them. Yet, I want to encourage everyone to prioritize time for reflection and do the internal work of intentionally assessing their choices about where they dedicate their energies. Please.

James Clear’s book Atomic Habits is inspiring and I highly suggest reading and keeping a copy close by for future reference. A YouTube video, Tiny Habits that Create Remarkable Results, by After Skool provides a beautiful nine-minute animated summary. A key point (many discussed in the video!) is that we must realize that “Your outcomes in life are a lagging measure of your habits.” Thus, establishing positive habits that are small and easy (so small that you can tackle the habit(s) every day) is the key to making long-term progress. Consistent positive habits will inspire you and can snowball into other positive habits, which change your life dramatically!

Since 2012, I have intentionally focused on my personal development by making small changes one at a time. My progress and dedication have grown into several daily habits that, over the longer term (say 1,000 days, as Seth Godin discusses in the blog shared below), have rewarded me immensely. I also enjoy the discipline these habits have built into my daily life. The daily habits that I have built into my daily routine include:

  1. Tenacious reader and personal development advocate since September 2012.
  2. Planking daily since March 25, 2018.
  3. Morning reading since January 1, 2020.
  4. I have been writing daily or contemplating ideas for writing for 5 or 10 (often longer) minutes since June 8, 2020.
  5. Involved in writing communities of practice since June 8, 2020. Life-enhancing initiative shared with my wife Terri. These communities are the essence of “We rise by lifting others. (Robert Ingersoll).”
  6. Flossing teeth daily since June 1, 2021. Thank you, Susan Myhr Fritz, for the inspiration!
  7. Being kind and helping others through micro-moves. Approaching each day with a mindset of abundance. We all have gifts to share, and we must be generous with our talents.
  8. Pick up trash regularly. Inspired by the Litterati app initiative shared in this TED Talk.
  9. Pause and be grateful. I am grateful for the gifts in my life and happy for others’ achievements.
  10. Choose to lead. I strive to lead by the example of my actions.
January 19, 2019 – Bill Tomoff Plank at Arsenal Emirates Stadium (London)

Regarding helping others, please read this encouragement from the Daily Stoic, “If you want to feel better, do this.”

“So if you want to feel better today, if you want to find a bright spot in this dark landscape of uncertainty and fear, the solution is simple: Do good. Help others. Be of service. Think less of your problems and try to help others with theirs. You’ll be amazed at the happiness this brings… to you and to them.”

As I referenced above, Seth Godin often stresses the importance of the long-term persistence of showing up every day. Please read the following quick blogs of encouragement:

One thousand little steps

“And every one of those improvements was met with resistance. Every change was fought, tooth (!) and nail. Every one had critics and skeptics and hold outs.

That’s how the world changes. By drips. Persistent, generous, tiny drips.

The drip

“Change, real change, is the result of focused persistence.”

“The challenging part, and the reason that change doesn’t happen as often as it should is that we get distracted. Today’s urgent is more urgent than yesterday’s important.”

“There are very few overnight successes. Very few… got there with thunder and lighting. It happens with a drip.”

“Keep showing up. If it matters, keep showing up.”

Think about a small, positive habit you can start today and commit to for the long haul. Consistency is key to unlocking your potential for success. While this concept is simple to grasp, the execution requires dedication. Be the person who perseveres.

When to start? Not “one day,” instead make today “day one.”

Beyond the Resume: Embracing the Whole Person in a Work-Life Integrated World

“Everyone has a story.”

There are differing thoughts on how much our personal and professional lives should be balanced. I have evolved through my career to firmly believe in “Work/life integration” vs. “Work/life balance.” The conversation and prevalence of integrating our work and personal lives have been more acutely discussed since the escalation of remote work resulting from the COVID-19 pandemic starting in 2020. In my life, work/life integration was the key to my survival. My son Ryan’s diagnosis of childhood cancer in 1996 demanded a personal commitment and an understanding from my employers and colleagues that is unthinkable in most professional environments. Yet, I was profoundly blessed to have the necessary professional support to survive personally and professionally.

A byproduct of the support I received was that In my leadership roles, I have always sought to understand that we all have stories and challenges in our lives that no one knows about. Caring about others and the macro-level demands they are facing in their lives is an intelligent business strategy, but more importantly, it is the right thing to do. We all are in this life together. In my in-person and social media interactions, I strive to understand the “complete person” regarding their interests, personality, and demands outside their professional roles. A resulting benefit is the building of more productive and genuine relationships. This is the world I want to live in.

As you will note in my blog posts, I fully embrace and share my life experiences. These experiences have shaped me into the person I am today, and they enhance my personal and professional lives.

Through my blog at BillTomoff (dot) com, I have written 71 blog posts from 2017 through July 1, 2024. I share personal and professional thoughts and am interested in helping others. The posts have been compiled in a PDF document, and then I collaborated with Claude AI to summarize “my story” based on my blog content. Anyone desiring to learn more about me could gain insight into my interests, expertise, and personal beliefs (i.e., let’s be kind to each other), and my style may resonate with others. These are the people I want in my tribe to engage and collaborate with!

#TwinzTalk Encouragement – Always be learning and do your best!

Below are my prompt and Claude AI’s [edited] response. Claude did an incredible job providing me with content to start working with. The summary shared is the essence of my life and beliefs, which I am dedicated to living and practicing for the rest of my life.

Prompt:

“Please read and review the attached PDF of blog posts. You are an expert ghostwriter, and I would like you to tell me what is important to the author based on his writing content. Take a deep breath and take your time responding.”

Response:

Based on a thorough review of the blog posts, here are some key themes and values that appear to be important to the author, Bill Tomoff:

  1. Personal Growth and Continuous Learning: The author emphasizes personal development, lifelong learning, and consistent dedication to improving oneself. He regularly encourages reading, attending courses, and seeking new knowledge.
  2. Family: Family is a central priority for the author. Many posts reference his wife Terri, son Ryan, daughter Olivia, and twin brother Don. His family’s journey through his son’s cancer diagnosis and five-time cancer battles and treatment has profoundly shaped his worldview.
  3. Resilience and Post-Traumatic Growth: The author often discusses the concept of growing stronger through adversity, particularly with his son’s cancer experience. He believes in the possibility of emerging from difficult experiences as an improved, kinder, and more compassionate person.
  4. Kindness and Compassion: Treating others with gentleness and kindness is a recurring theme. The author frequently encourages readers to be tolerant, patient, and understanding of others, as everyone is fighting their own battles.
  5. Gratitude: The author emphasizes the importance of a grateful outlook on life, even during challenging times.
  6. Time Management and Prioritization: Many posts discuss the importance of using time wisely, focusing on what truly matters, and learning to say no to less important commitments.
  7. Stoicism: The author frequently references Stoic philosophy and its principles, which he strives to apply to challenges in his daily life.
  8. Helping Others: There’s a strong emphasis on using one’s skills and experiences to benefit others, whether through professional work, volunteering, or everyday interactions. “We rise by lifting others.”
  9. Technology and Innovation: The author and his twin are passionate about leveraging technology to enhance personal and professional effectiveness and create a greater possibility of making a more significant contribution to the world.
  10. Health and Self-Care: Physical health and mental well-being are recurring themes, with the author emphasizing the importance of self-care practices.
  11. Professional Excellence: The author does not prioritize career over family but values doing one’s best work and continually improving professional skills.
  12. Community and Connection: The author values and encourages participation in supportive online and in-person communities (social media and communities of practice).
  13. Writing and Reflection: Writing itself is an important practice for the author, serving as a tool for processing experiences and sharing insights.

These themes interweave throughout the blog posts, painting a picture of an individual deeply committed to personal growth, family, kindness, and positively impacting the world around him.”

Through sharing my story in my blog posts, I’ve realized that our personal and professional lives are intricately intertwined. All of our experiences can bring more value to our lives and others. The experiences that have shaped me have profoundly influenced my approach to work and life. Being open about these experiences will inspire a world where we see each other as individuals with meaningful lives beyond our professional roles. We can create more genuine connections by embracing kindness, continuous learning, and a willingness to help others. As we move forward, let’s remember that everyone has a story – and by taking the time to understand these stories, we can build a more compassionate and integrated world, both in and out of the workplace.

What is your story?

2024-03-13 – Bill Tomoff with Four Memoirs Written
April 15, 2023 Family in London Attending Tottenham Spurs EPL Game

The Diagnosis That Taught Our Family Everything: Childhood Cancer’s Lessons for Life and Love

Your child has cancer.” My wife, Terri, and I heard these words on October 17, 1996. Our son, Ryan, at two years and two months old, was diagnosed with childhood cancer (Acute Lymphoblastic Leukemia). In an instant, our lives, and the lives of Ryan and our four-year-old daughter Olivia, were changed forever.

As I write this in June 2024, 27+ years later, Ryan is [closely monitored and] doing well today. He is a five-time cancer survivor – 3x childhood leukemia and 2x adult tongue cancer (secondary malignancies resulting from the extensive treatments he received through his wars with leukemia). In March 2021, Terri published her memoir The Focused Fight: A Childhood Cancer Journey from Mayhem to Miracles, detailing Ryan and our family’s journey through what often felt like impossible times.

Our heart breaks every time we hear of a family receiving the news that their child has cancer. A child and family stricken with cancer through no fault of their own. I pray no one reading this is facing a childhood cancer situation, yet we know bad things happen, and our lifelong mission is to be a gentle shoulder of support for others impacted as we have been. Maybe this helps one person, one family, piece together the swirling insanity that is happening in the center of their lives.

With this introduction, I will offer my list of “Life lessons learned from dealing with a childhood cancer diagnosis:

October 1996 – Ryan and Bill Tomoff – Georgetown Hospital

Life is not fair.

  • If we are blessed to live long enough, realizing the randomness and unfairness of life events will strike us. There is tragedy and heartbreak happening all around us.

“Life breaks all of us, but some of us get stronger in the broken places.”—Ernest Hemingway.

Work is important. Family is EVERYTHING. Carpe Diem.

  • Treasure each day. Life contentment is in the small, everyday, ordinary moments. Recognize and embrace the “ordinary.”
  • Small things are not small things.

Keep your eye on the ball. Thank you, Abe Pollin.

  • Be determined and unapologetic in identifying and setting boundaries around your priorities. Learning to kindly yet firmly say “no” is imperative.

People need people.

  • You are not alone.
  • Thinking “I/we can handle this” is dangerous and not helpful. Seek, be open to, and be willing to ask for help. People want to help – accept their generosity and commit to “paying it forward” into the world one day.
  • The Postcard Project was a wonderful initiative that gave Ryan hope and inspiration as he endured treatments to get him to his life-saving bone marrow transplant on November 4, 2004.
  • Embrace communities of support. Special Love is our community of support that brings joy through their summer camps dedicated to children fighting cancer and their siblings.

Erica Neubert Campbell shared a quote included in The Focused Fight:

“In a tough situation, few people wake up every morning and say, “I’m going to be resilient today.” Most people under extreme stress wake up with heavy hearts but with a quiet voice that tells them never to give up. Resilience is listening to that small inner voice and finding people and organizations to help you slowly turn up the volume.”

September 1997 – Tomoff Family – Special Love Under 7 Weekend

Your environment matters.

  • Surround yourself with the best. Lift others up, and they will lift you up.

Self-care is imperative.

  • Self-care is not selfish. We cannot pour from an empty cup.

Kindness matters. Prioritize kindness to yourself and others.

  • Sometimes we cannot see a path forward, and are hanging on doing our best. Everyone, in some way, has these moments. “The next step,” a moment of kindness given or received, may propel you or someone else forward for the day.
  • Express appreciation and gratitude. Never default to “this person is just doing their job.” Everyone deserves to be seen.

“Don’t underestimate the power of a chocolate chip cookie.”Terri Tomoff.

April 2022 – Terri Tomoff and Chocolate Chip Cookies

Don’t ask. Do.

  • Choose to take the initiative.
  • There are many moments in life where we can help meaningfully. In small ways and without permission, a difference can be made.

Everyone has unique gifts. Identify and nurture those gifts.

  • Ryan’s relentless fight and inspiration to the world.
  • Olivia and the gift of soccer to our family.

Trust and know that everyone has a story.

  • “Be gentle. Be kind – you have no idea what someone is going through.”—Bill Tomoff.

Post Traumatic Growth is possible.

We all endure suffering in our lives. David Brooks, in his book The Second Mountain: The Quest for a Moral Life, provides a compelling perspective on the meaning of suffering:

“Whether the valley is a personal one or a societal one or both, there’s a lot of suffering. You’re enduring a season of pain, a season of feeling lost. This can be a period of soul-crushing anguish, but it can also be one of the most precious seasons of your life.

John Keats said that we live in a mansion of many apartments. When we’re on the first mountain, we’re living in what Keats called the “thoughtless chamber.” This is the default chamber; we just unthinkingly absorb the values and ways of life that happen to be around us.

We want to stay in this chamber. It’s comfortable, and everybody nods at you with approval. In The Age of Anxiety, W. H. Auden wrote,

We would rather be ruined than changed

We would rather die in our dread

Than climb the cross of the moment

And let our illusions die.

Seasons of suffering kick us in the ass. They are the foghorns that blast us out of our complacency and warn us we are heading for the wrong life.

There’s nothing intrinsically noble about suffering. Sometimes grief is just grief, to be gotten through. Many bad things happen in life, and it’s a mistake to try to sentimentalize these moments away by saying that they must be happening to serve some higher good. But sometimes, when suffering can be connected to a larger narrative of change and redemption, we can suffer our way to wisdom. This is the kind of wisdom you can’t learn from books; you have to experience it yourself. Sometimes you experience your first taste of nobility in the way you respond to suffering.

The theologian Paul Tillich wrote that suffering upsets the normal patterns of life and reminds you that you are not who you thought you were. It smashes through the floor of what you thought was the basement of your soul and reveals a cavity below, and then it smashes through that floor and reveals a cavity below that.

Suffering teaches us gratitude. Normally we take love and friendship for granted. But in seasons of suffering we throw ourselves on others and appreciate the gifts that our loved ones offer. Suffering puts you in solidarity with others who suffer. It makes you more sympathetic to those who share this or some other sort of pain. In this way it tenderizes the heart.

Suffering calls for a response. None of us can avoid suffering, but we can all choose how we respond to it. And, interestingly, few people respond to suffering by seeking pleasure. Nobody says, I lost my child, therefore I should go out and party. They say, I lost my child, and therefore I am equipped to help others who have lost their child. People realize that shallow food won’t satisfy the deep hunger and fill the deep emptiness that suffering reveals. Only spiritual food will do that. Many people respond to pain by practicing generosity.

Finally, suffering shatters the illusion of self-sufficiency, which is an illusion that has to be shattered if any interdependent life is going to begin. Seasons of pain expose the falseness and vanity of most of our ambitions and illuminate the larger reality of living and dying, caring and being cared for. Pain helps us see the true size of our egotistical desires. Before they seemed gigantic and dominated the whole screen. After seasons of suffering, we see that the desires of the ego are very small desires, and certainly not the ones we should organize our lives around. Climbing out of the valley is not like recovering from a disease. Many people don’t come out healed; they come out different. The poet Ted Hughes observed that the things that are the worst to undergo are often the best to remember, because at those low moments the protective shells are taken off, humility is achieved, a problem is clearly presented, and a call to service is clearly received.”

I hope that my perspective provides you an inspiration to move through whatever challenge you are dealing with or enduring. Take this journey of life one day at a time. Do your best. Be kind to yourself and others. Embrace and treasure the ordinary. Believe in better days. We got this.

2004 – Bill and Ryan Tomoff – Bald heads before Duke PBMT trip
June 2024 – Kelleys Island 5K – Ryan walks with Aunt Stephanie

Ordinary Beauty, Extraordinary Wisdom: How Slowing Down and Paying Attention Can Enrich Your Life

Summary Overview – Collaboration with Claude.AI

In this blog post, I share how the writings of Wendy Coad, Seth Godin, and Rajesh Setty have inspired me to reflect on the importance of dedicating ourselves to what matters most, being intentional about how we spend our time, and slowing down the pace of life to make room for contemplation and creativity.

I discuss how my son Ryan’s cancer diagnosis in 1996 forced me to ruthlessly prioritize my time and energy. My top priorities became self-care, family, career, and managing healthcare coverage. By staying laser-focused, I and my family persevered through the immense challenges we faced. Over the past 27 years, we have emerged stronger, dedicated to personal growth and helping others.

The wisdom shared by Coad, Godin, and Setty resonated deeply with the lessons I learned through that difficult chapter. Coad’s example of honestly assessing her priorities and eliminating overcommitments, Godin’s warning about smartphones making us hurried and distracted, and Setty’s beautiful reframing of how Parkinson’s disease forced him to slow down and notice the richness of life – all of these perspectives reinforce my conviction about living more deliberately and savoring the wonder around me.

I encourage my readers to join me on this journey. Prioritize time for self-reflection, set boundaries to protect what matters most, and consciously choose to slow down. In doing so, we open ourselves to the “ordinary” beauty of life and opportunities for growth that are always available when we create the space to see them.

Full Original Writing

This post is inspired by Wendy Coad, Seth Godin, and Rajesh Setty. Thanks to their writing, I am inspired to write about the important work we should all dedicate ourselves to, prioritizing where we allocate our time, and the value of intentional effort to slow down the pace of our lives to allow time for contemplation and creativity. Slack/buffer built into our daily lives enhances the “ordinary” beauty in our lives and allows for a calmer internal state. Our days are not packed with back-to-back urgencies that allow no room for delays or unexpected occurrences.

Life will throw adversity into our path. Adversity is part of the human condition.

On October 17, 1996, my and my family’s life was turned upside down and changed forever when my son Ryan was diagnosed with childhood cancer at two years and two months old. I realized quickly that my priorities had to be narrowed, and the final list of my few critical priorities needed to be ruthlessly adhered to. My energies had to be laser-focused, and my willingness to say “NO” would become essential. I would not apologize for protecting my priorities and did not need to explain myself to anyone. I would do my best every day… with genuine intent and based on the knowledge I possessed. My, and my family’s, survival was at stake.

Writing this in May 2024, over 27 years later, I am eternally grateful that Ryan is a survivor and my family is intact and doing well. Fate has challenged us immensely, and we are standing tall today, forever changed in unimaginable ways. My wife Terri has beautified the world with her love of quilting and designing treasured t-shirt quilt keepsakes. She has written a memoir of Ryan’s experience (The Focused Fight: A Childhood Cancer Journey From Mayhem to Miracles, published in March 2021). Our daughter Olivia persevered and changed our lives through her love and commitment to soccer. She is now married to her husband Bo, and they are new parents to a beautiful baby boy, Bodie, born March 25, 2024! We believe in post-traumatic growth and are dedicated to helping others and making the world kinder and gentler.

At the time of Ryan’s diagnosis in 1996, I was scared and mentally wondered, “How do families survive this?” We were all in the biggest war of our lives. There was no instruction manual, and Ryan’s life was at stake. Terri and I dedicated ourselves to doing everything humanly possible for Ryan and Olivia, and we would attack this one day at a time. I had no thought of how I would be profoundly changed over the years. I am beyond grateful and feel I am a greater contributor to the world due to my experience. I am consumed with how to grow personally and leverage my growth to be more valuable for helping others.

My highest priorities identified in 1996 were sharpened by the urgency of moving forward through Ryan’s medical treatments and the stress our family endured as a result. The nonnegotiable priorities that I determined required my complete attention were:

  • Self-care: Focus on health and personal development. I needed to do my best to be my best for my family and my career and to be of value to others.
  • Family: My role as spouse, father, and caregiver. My family is the world to me.
  • Career: Bringing the best I could to my professional responsibilities. Continual development and finding ways to work more effectively were imperative. My twin brother Don was my “right hand” in helping me think differently and holding me accountable to make progress. I endured high stress about my ability to support the family financially and provide healthcare coverage to cover the financial exposure of Ryan’s medical care requirements.
  • Monitoring Healthcare Coverage: This aspect felt like a full-time job besides my other priorities. Likely, my love of personal finance was cemented through the stress of continual concern about healthcare coverage and the risk of bankruptcy.

Living my life with the clarity of my priorities allowed me to be relentless in setting boundaries of where I would permit my time to be allocated. As Mr. Pollin once encouraged me, “Bill, you need to keep your eye on the ball, and that ball will change…” My emphasis on the differing priorities has fluxed; thankfully, the core structure has provided a framework that enhanced my quality of life. I determined what was important in my life, and while bending (dancing) within the framework, I have stayed true to my core matters of importance.

During the years since Ryan’s diagnosis, I have embraced the times when greater freedom existed in my schedule. My priorities have often maxed out my capacity, and when an opportunity for a break would occur, I was diligent about taking time to relax. I refused to move on frantically to another activity. Protecting my time and sanity was a component of self-care that was extremely important to me.

Slowing down became a mission for me. I strive for my daily pace to be more deliberate and relaxed with reduced commitments to build a buffer in my day. When I can live this way, my ability to be my best self and help others is optimized.

Recent readings that inspired me were:

Wendy Coad, in a post from my community of practice (Purple.Space), shared about her evolving priorities and the activities she has chosen to eliminate from her schedule. It was refreshing to see Wendy’s honesty with herself, recognizing she cannot do everything. Too often, we think, “I can handle this,” and add a new obligation to our list of priorities. We make the mistake of over-committing and become overwhelmed with our to-dos. The willingness to pick the highest priorities and eliminate everything else is a massive strength for anyone to possess. The impact of Ryan’s diagnosis forced me to be brutally honest with myself, and I pared down my priorities practically overnight. The core list has been my guide since that day. Giving my best for my family was my guiding north star.

Seth Godin‘s blog On One Foot, discusses how “Smart phones can hobble us.” We hurry through our lives handling things on a small phone screen in short bursts. He says, “There could be a direct correlation between smartphone usage and underinformed mass behavior.” Seth even suggests that “opening up a laptop might count as slowing down a bit.Slow down.

Rajesh Setty‘s LinkedIn post, encourages “Slowing down to witness wonder.” Rajesh is an inspiring, caring, and generous person I have met through social media. I look forward to the wisdom he consistently shares and encourage everyone to follow him on social media! In his post, he shares that his diagnosis of Parkinson’s forced him to slow down and ultimately develop his reframe: “Slowing down allowed me to observe more than most people who are too busy to notice.” I am sharing Rajesh’s full post below and encourage pausing and asking yourself, “How can I be more intentional about slowing down?”

“Slowing down to witness wonder

We live in a fast-paced world where everyone seems too busy to notice the richness around them. By “world around us/them,” I mean nature, people, and conversations happening right in front of us, not just online.

When you pay close attention, you’ll witness wonder. The world around you speaks and whispers in vivid colors, both through nature and people.

I noticed this because of a health situation, Parkinson’s, which forced me to slow down.

Over time, instead of complaining about slowing down, I began to appreciate the world’s richness. Everything seemed to be in slow motion, not by choice but by design. Slowing down allowed me to observe more than most people who are too busy to notice.

This higher fidelity observation was a gift that came with Parkinson’s. It sparked more ideas for me than ever before. That’s why I reframed Parkinson’s to (S)Parkinson’s.

Although I discovered this because of (S)Parkinson’s, you can choose to slow down and witness the wonder in the world around you without going through something like that. In fact, I wouldn’t wish my experience on anyone. But by choosing to slow down, you can truly appreciate the beauty around you.

PS: If you are curious to know more about my ongoing adventure with (S)Parkinson’s, here is more in my book UNSHAKEN (published by INKtalks).”

Rajesh notes that we all can choose to slow down and witness wonder in our world without going through a life-threatening experience. Please take his encouragement to heart, prioritize time to be with yourself, and contemplate actionable steps to move you towards a slower lifestyle. Join me on this life-enhancing journey!

December 2019 – Tomoff Family Vacation in Maui, Hawaii
July 2021 – The Focused Fight – Cleveland Reception

The Gentle Way Forward: Nurturing Ease and Inner Peace in a Chaotic World

Summary Overview – Collaboration with Claude.AI

In my life, I strive to treat everyone with gentleness and kindness, as I believe we never truly know the struggles others face. This mindset has been deeply shaped by my family’s experience with my son Ryan’s childhood cancer journey, during which we were uplifted by the compassion and kindness of those around us. I am committed to honoring their love and support by bringing my best self forward daily to make a positive difference in the world.

Recently, I discovered Elisabet Lahti’s book “Gentle Power,” which resonates deeply with my belief in the underappreciated strength of gentleness. The book highlights the Finnish concept of “sisu,” which combines determination and inner fortitude with wisdom and heart. Lahti challenges the notion that gentleness is a weakness, presenting it as a powerful tool for leadership, empowerment, and personal growth.

As I read the book, I was struck by the transformative potential of embracing gentleness in all aspects of life. By responding with kindness and understanding, we can inspire others to do the same, creating a ripple effect of positivity. While gentleness may not always be the easiest path, I am convinced that it is the most rewarding one in the long run. I am excited to continue exploring the concept of gentle power and to incorporate its teachings into my daily life as I work to create a more compassionate and nurturing world around me.

Full Original Writing

“Be gentle. Be kind – you never know what someone is going through.”

Bill Tomoff, signing The Focused Fight

The quote above is one I use when autographing Terri Tomoff’s memoir, The Focused Fight: A Childhood Cancer Journey From Mayhem to Miracles, which is my guiding inspiration as I go through my daily life. A casual observer in my life has no idea what I and my family have endured through the years since my son Ryan’s childhood cancer diagnosis in 1996. I firmly believe everyone we encounter has a “story” and challenges we know nothing about. Embracing this mindset, I strive to extend gentleness and kindness in my countless daily interactions and pray that maybe I make a small difference that may lift the spirits of a fellow human being.

Thanks to a recent book discussion on Zoom with Emma Seppala about her book Sovereign, moderated by Emilia Elisabet Lahti, PhD, I discovered another inspiring book written by Elisabet, titled Gentle Power: A Revolution in How We Think, Lead, and Succeed Using the Finnish Art of Sisu.

“Sisu is a Finnish word for determination and inner fortitude in the face of extreme adversity. Gentle power is to apply sisu with wisdom and heart.”

–Elisabet Lahti, PhD, website

After I had completed Emma Seppala’s book, I was excited to follow her recommendation and start Elisabet’s book! As I write this, I am about one-third of the way through, yet I have noted that the content resonates deeply with my intention to live my days through gentleness and kindness. My dedication has been shaped by our family’s experience with family, friends, and strangers, who have selflessly brought compassion, gentleness, and kindness to our family during the difficult (seemingly impossible) days of Ryan’s cancer treatments. I am living my days in honor of those who have been at our side with unconditional love and concern – developing and bringing my best self forward to make a difference through how I present myself to the world.

Deep within my soul, I believe that gentleness and kindness are strengths vastly underappreciated. I am inspired to see the supporting research that Elisabet shares in her book! I will gladly take “the road less traveled.” Through my actions, I will encourage others and create a ripple of positivity in my world.

Below, I share a few excerpts from the book that resonate with me. I feel like the best is yet to come.

“What would you have? Your gentleness shall force more than your force move us to gentleness.”

-Shakespeare
Shakespeare quote gentleness vs force

Collaborating with ChatGPT, here is a further explanation of the quote’s meaning [Bold emphasis is mine]:

“This quote from William Shakespeare speaks to the power of gentleness over force in influencing others’ behavior. The suggestion is that gentleness and a soft approach can compel others to respond with the same kindness and softness, perhaps even more effectively than using force or aggression.

The underlying idea is that our emotions and behaviors can often inspire similar responses in those around us. One might inspire others to adopt a similar demeanor by choosing gentleness, creating a more harmonious interaction. This reflects a psychological concept known as “emotional contagion,” where people tend to “catch” the emotions of others around them. Thus, gentleness begets gentleness, proving itself a more potent tool for shaping the attitudes and actions of others than harshness or coercion.

I am not naively suggesting that gentleness and kindness will always “win the moment.” Yet, coming from a genuine place of gentleness and kindness improves the possibility of preventing a contentious or challenging moment from escalating. It can improve the likelihood of a favorable resolution. In the long run, a lifestyle that strives to live with gentleness and kindness WILL be rewarding personally and for all involved. Using force may win the moment but most certainly degrades long-term relationships and effectiveness. If “winning” requires force, this is not how I want to live my life.

Further, regarding gentleness, Elisabet shares in her book about “Mistaking Gentleness for Weakness:”

“Most of us have been told a terrible lie our whole lives that anything soft, gentle, and supple (and feminine) is somehow inherently weak, unreliable, or of lesser value. This lie has caused untold suffering and has led to innumerable harmful decisions in politics and private organizations. For far too long, our culture has been overly infatuated with winning, competing, and making a profit, while gentleness and cooperation has been labeled inferior or fragile.

French philosopher André Comte-Sponville says that gentleness is “courage without violence, strength without harshness, love without anger” and also that “gentleness is gentleness only as long it owes nothing to fear.” 3 Our inability to assert boundaries, our struggles to lead people, and our reluctance to express opinions because we fear rejection is not gentleness but meekness. Gentleness is not about being passive or always accommodating others. Gentleness is a way of moving forward with a kind of dynamic grace. It’s about knowing when to push and when to pull back. It’s about succeeding not through force, but through empowerment.

Far too many of us have been dealing with an out-of-whack nervous system for years. We’ve been hardwired to overreact, overextend, and overwork. Adopting the gentle power style of encountering the world and moving through it isn’t so much about learning something new, but about unlearning these unhealthy ways of living. Gentle power is about finding accomplishment through nurturing a spirit of ease toward ourselves and others instead of achievement (no matter how glorious in the moment) and striving at the long-term cost of inner peace.

Comte-Sponville further describes gentleness as “a kind of peace, either real or desired . . . it can be pierced by anguish and suffering or brightened by joy and gratitude, but it is always devoid of hatred, harshness, and insensitivity.” Imagine if our experiences in leadership, social activism, politics, and families were devoid of harshness, force, and insensitivity. Imagine a relationship with yourself that’s completely free from judgment and blame. Socially, we’re told that this sort of treatment toward ourselves and others is soft and weak when it’s actually empowering, constructive, and energizing.”

Let’s ask ourselves daily, how can I present myself more gently and kindly to the world? I am excited to read more about Elisabet’s work on Gentle Power, inspired by hope and inspiration after reading the first one-third of the book!

What You Do Matters: Embracing the Power of Individual Impact

When reading About The Author at the end of Emma Seppala’s book Sovereign, I noted:

“A psychologist and research scientist by training, Seppälä’s expertise is the science of happiness, emotional intelligence, and social connection. Her research has been published in top academic journals and featured in news outlets including The New York Times, NPR, and CBS News and featured in documentaries like Free the Mind, The Altruism Revolution, What You Do Matters [Bill T emphasis], and Bullied. www.emmaseppala.com and www.iamsov.com”

The documentary title, What You Do Matters, caught my attention. What we think and what we do are important. Think and do good. Be kind. Our actions and the presence we bring to the world matter.

In my approach to my career and my family, I have long embraced the core belief that what I do matters. Every action matters. Two quotes that guide me:

When Terri wrote her memoir, The Focused Fight: A Childhood Cancer Journey From Mayhem to Miracles, her inspiration and goal for our family was stated:

“Helping one person, one family, at a time.”

The personal development and professional work I do with my twin Don (follow hashtag #TwinzTalk on LinkedIn!) is stated:

“Changing the world, one interaction, one person, at a time.”

I am not looking to impact the masses. Still, I am dedicated to making the most of individual IRL, virtual, and social media interactions, and bringing a presence to the world that may influence and reach folks I likely will never know about. The truth is we often don’t know the reach and impact that kindness and generosity toward helping others will have. I genuinely intend to help my world through micro-moments of living my life through caring and doing the “right thing.

A favorite Daily Stoic blog post I share often is “You Do Not Need This.” Note:

“You want it, don’t you?

That “I told you so.” That “Thank You.” That recognition for being first, or being better, or being different. You want credit. You want gratitude. You want the acknowledgment for the good you’ve done, for the weight that you carry.

What you want is what Marcus Aurelius has called “the third thing,” because you’re not content enough with the doing. “When you’ve done well and another has benefited by it,” he writes, “why like a fool do you look for a third thing on top—credit for the good deed or a favor in return?””

“You don’t need a favor back. You don’t need to be repaid. You don’t need to be acknowledged. You don’t need the third thing. That’s not why you do what you do. You’re good because it’s good to be good, and that’s all you need.”

Too often, it is natural to wonder, “Am I making a difference?” I have let go of the need to have affirmation of my actions. I choose instead to KNOW that What I Do Matters. Thus, the video referenced in the book resonated with me. I have provided the link below and encourage everyone to prioritize the hour of time to watch the documentary. Inspiration guaranteed! I hope you will feel compelled to embrace approaching the world and others with a kinder and gentler presence. You will influence others, and over time, you will be profoundly changed for the better!

Emma Seppala emphasizes throughout her book the importance of awareness of our thoughts and the impact that can have in keeping us from reaching sovereignty. The good news is that we can take control of our minds, prioritize our self-care, and bring our best selves to others and the world daily. Our thoughts build our actions and what we do. Consider, and hold close, this quote from Lao Tzu:

“Watch your thoughts; they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.”

The Chicago Community Trust Documentary | What You Do Matters
Credit: The Chicago Community Trust Documentary | What You Do Matters