Are you on the sideline thinking about using AI tools such as ChatGPT Plus and Claude.AI? Hard stop – listen to the incredible wisdom of Seth Godin on Branding & Marketing In The Age of AI with Stephen Houraghan.
When ChatGPT was introduced on November 30, 2023, Don Tomoff and I quickly thought, “We need to understand what is happening here.” Since then, we have been stunned by the potential of this technology to assist us personally and professionally. We encourage anyone to adopt the ChatGPT Plus Pro plan for $20 per month and dedicate daily time to experimenting and getting a sense of the technology. We focus on narrowing the path to help others enter the AI-enabled world. For a quick start, see blog post dated February 14, 2024, ChatGPT Lite – How to Get Started: Introduction Part 1 of 6.
In the podcast episode linked below, Stephen asks Seth about his thoughts on the impact of AI. The image below speaks volumes. When Seth heard the question – he smiled as if to say “I was hoping you would ask this question!” For almost four minutes, Seth made compelling points that everyone should pay heed to:
- “I think AI is the biggest change in our world since the invention of electricity. A bigger change than the internet.”
- “If you are not using it for half an hour a day, you don’t understand.”
- “Every word I put out there with my name on it [Seth Godin blog, etc.] was written by me. But if I was starting today, that would not be true.”
- “What AI does today is it replaces competence… The only space left is to not be simply competent… You have to figure out how to do something that AI couldn’t do because that is the only thing worth charging for.”
- “When you are doing work that could be done by AI, you should have AI do it so you can get back to the work that we need to pay you for.”
- “You have helped create change. And now, change is coming after you.”
- “The opportunities for agile, smart people to take advantage of AI over the next three years are enormous.”
The last point bears repeating for emphasis: “The opportunities for agile, smart people to take advantage of AI over the next three years are enormous.“
The YouTube video posted here will start at 32:18 when Stephen asks the AI question. The conversation goes to 36:00 minutes. Embrace these four minutes of learning Seth’s thoughtful and dramatic observations about the future of AI and what every professional needs to do now.
As Seth would encourage, “Go. Make a ruckus.” Please. The world needs your contribution. AI will help you create value for yourself and your ability to contribute and help others!